1990s in fashion

1990s in fashion

The 1990s in popular culture is typically referred to as the decade of "anti-fashion.Fact|date=July 2007 In reality, anti-fashion was only one of many trends in fashion in the 1990s. The fashion of the 1990s was characterized by minimalist styles, and many overlapping, often contradictory trends.Fact|date=July 2007

Early 1990s fashion

The most significant event was the rise of grunge fashion in 1992. [ [http://nymag.com/nymetro/shopping/fashion/12544/index2.html Marc Jacobs' Paradoxical Triumph - The Most Influential Fashion Designer in New York ] ] In the late 1990s there was a move away from grunge. Fact|date=July 2007 Retro clothing inspired by the 1960s and 1970s was popular for much of the 1990s.Fact|date=July 2007

Grunge fashion popularized Doc Martens boots, and high-top sneakers in red, indigo, forest green, and black (such as Chuck Taylor All-Stars). It emphasized long hair, which most teen and young boys already had. From 1992 to 1997, fashion started to move away from many of the other plaid styles in 1994. Waffle-patterns became popular on sweatshirts and polo shirts with colors such as white, beige and red, and remained popular until 1995. Olive green t-shirts, sweatshirts and dress shirts were all the rage in 1994 and 1995. Olive green remained more or less popular through 1998. Grey also became popular, and Oatmeal and wheat started to become popular with girls and women. Bowling shirts became popular, and remained more or less popular for the remainder of the 1990s. In the fall of 1994, bell-bottom jeans were replaced with wide-leg jeans. White denims became fashionable among guys as well as girls.

Wearing bright colours, such as neon colours proved popular. Also clothing with abstract, multi-coloured designs were also popular.

Body Piercing

Navel piercing became a hit in 1991 among teenage girls and young women. This led to the introduction of belly shirts that left the belly uncovered to expose the belly button. Other types of body piercing became popular later in the decade, and lasted into the 2000s.

Mid 1990s

In the mid 1990s, huge, clunky platform shoes made a come-back for women and girls. Along with the shoes, flared jeans and trousers also appeared on the fashion scene. In Europe, slinky, floor-length dresses were the fashion for evening wear. A major influence on the British fashion scene was the all-girl pop group, The Spice Girls as well as Diana, Princess of Wales. The 1990s was also the decade of the supermodel, where fashion models such as Kate Moss, Linda Evangelista, and Naomi Campbell became international celebrities and girls from all over the world emulated them.

Late 1990s

eventies Revival

In 1996, colors such as orange and yellow became popular, amidst what was characterized a 1970s revival. Fads of 1996 included the happy face, and peace sign necklaces. Hip hugger flare-leg jeans became popular among teenaged and pre-teen girls and boys. Corduroy fabric became popular for pants and overalls, sometimes abbreviated to "cords". Initially brown was the popular color for "Michael B". In 1997, cords also became popular in colors such as black, tan, and gray. Corduroy continued as a trend through 2001. The rise of "seventies revival" can be traced back to the cult classic Dazed and Confused, which gained its cult status during this period. Hair for girls was long, straight and worn with the central parting which had been fashionable in the late 1960s and 1970s, and obsolete in the 1980s. Also, most teenagers during this period were born in, and had some personal knowledge of the seventies, albeit brief.


Punk and alternative styles, spiky hair, black t-shirts, black work pants, wraparound sunglasses, and skater shoes. Many punk and alternative boys dyed their hair colors like blue, green, and fuchsia. In 1997, the 1980s Goth trend resurged among teenagers due to the popularity of bands such as Nine Inch Nails and Marilyn Manson. Black clothing and make-up (both females and males), long or back-combed black hair, studded bracelets, and black boots all made comebacks. The Punk and goth styles survived into the 2000s in modified forms.

Dockers and Cargo pants

In 1998, khaki pants were popular among teenaged boys, due to the popularity of golfer Tiger WoodsFact|date=January 2008. For the first time, cargo pants became mainstream. Camo pants enjoyed a brief resurgence. Among girls, baby t-shirts and spaghetti strap tank tops were popular, and the low rise jean phenomenon began in mens and womens fashion. In 1999, Aloha shirts (Hawaiian shirts), became a major fad. Capri pants, a tapered pant that ends mid calf, became popular with girls and women as well as boys and men. Pink became the dominant women's clothing colour.


The early to mid nineties focused on natural looking make up, a move away from the bright heavily applied trends of the eighties. Beige, brown, and nude matte lipstick was popular for much of the decade. The late 1990s moved more towards deep reds, and berries. Glitter was hugely popular through much mid to late 90's. Glitter would commonly be applied near the eye, as well as on the arms or chest.


ee also

* Fashion
* Fashion design
* Martin Margiela
* Alexander McQueen

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • 1990s — 90s redirects here. For decades comprising years 81–90 of other centuries, see List of decades. This article is about the decade. For the band, see 1990s (band) …   Wikipedia

  • Fashion photography —    Since the invention of photography in 1839, clothes have been depicted in portraits. However, it was not until the 1850s that French couture houses began using photographs to document their collections, starting with Parisian photographers in… …   Historical Dictionary of the Fashion Industry

  • fashion, children’s —    Fashion reflects changes in any given society, and can be usefully used as a socio economic barometer, especially as in times of hardship fashion and beauty are often the first to be affected. The study of the history of children’s fashions… …   Encyclopedia of contemporary British culture

  • Fashion advertising —    Fashion advertising can be traced back to fashion plates, which were introduced in France and England during the late sixteenth and seventeenth centuries. These fashion illustrations were the first advertising vehicles used to sell clothing.… …   Historical Dictionary of the Fashion Industry

  • Fashion journalism — is an umbrella term used to describe all aspects of published fashion media. Sometimes referred to as fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazines and …   Wikipedia

  • fashion, 1990s —    The beginning of the 1990s was marked by the demise of the so called yuppie and the concomitant hard, metropolitan chic and Thatcherite values embodied in power dressing. In its place came a new hegemony, a belief in a New Age and its… …   Encyclopedia of contemporary British culture

  • Fashion — For other uses, see Fashion (disambiguation). In Following the Fashion (1794), James Gillray caricatured a figure flattered by the short bodiced gowns then in fashion, contrasting it with an imitator whose figure is not flattered. Fashion, a… …   Wikipedia

  • Fashion Net — Infobox Website name = caption = url = http://www.fashion.net/ commercial = type = Fashion language = English, Spanish, Japanese registration = owner = Fashion Net Inc. author = launch date = January 1995 current status = revenue = Fashion Net is …   Wikipedia

  • fashion —    Two major fashion shows are held each February and each September, the Pasarela Cibeles in Madrid and the Salón Gaudí in Barcelona. These are the shop window for an industry which in 1995 was employing up to 180,000 personnel and producing… …   Encyclopedia of contemporary Spanish culture

  • fashion designers—Taiwan — Throughout the twentieth century, Taiwanese fashion had been heavily dominated by US and Japanese imports and domestic copies. Two designers, Lu Fong chih and Wang Chen Tsai hsieh, began to make an impact following the establishment of their own… …   Encyclopedia of Contemporary Chinese Culture

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”