Lead-in

Lead-in

A lead-in is a short phrase, usually five words or less, that starts off a photo caption in a newspaper, high school yearbook, magazine or other publication.

Lead-ins (aka "kickers") are used to catch the reader's attention and "lead in" to the main caption. These phrases widely range from common phrases to song lyrics, and are written appropriate to the subject matter of the photograph.

Examples of lead-ins include the following::(On a picture of a farmer putting down pinestraw) Piling it on...:(On a picture of a guidance counselor taking attendance folders) Makin' the rounds...

Editors and caption writers tend to avoid using clichés and obvious lead-ins (e.g., "Two heads better than one," "Whistle while you work," etc.); and also prefer varying lead-ins throughout the publication.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Lead — (pronEng|ˈlɛd) is a main group element with a symbol Pb ( la. plumbum). Lead has the atomic number 82. Lead is a soft, malleable poor metal, also considered to be one of the heavy metals. Lead has a bluish white color when freshly cut, but… …   Wikipedia

  • Lead — (l[e^]d), n. [OE. led, leed, lead, AS. le[ a]d; akin to D. lood, MHG. l[=o]t, G. loth plummet, sounding lead, small weight, Sw. & Dan. lod. [root]123.] 1. (Chem.) One of the elements, a heavy, pliable, inelastic metal, having a bright, bluish… …   The Collaborative International Dictionary of English

  • lead — lead1 [lēd] vt. led, leading [ME leden < OE lædan, caus. of lithan, to travel, go, akin to Ger leiten: for IE base see LOAD] 1. a) to show the way to, or direct the course of, by going before or along with; conduct; guide b) to show (the way)… …   English World dictionary

  • lead — Ⅰ. lead [1] ► VERB (past and past part. led) 1) cause (a person or animal) to go with one, especially by drawing them along or by preceding them to a destination. 2) be a route or means of access: the street led into the square. 3) (lead to)… …   English terms dictionary

  • Lead — (l[=e]d), v. t. [imp. & p. p. {Led} (l[e^]d); p. pr. & vb. n. {Leading}.] [OE. leden, AS. l[=ae]dan (akin to OS. l[=e]dian, D. leiden, G. leiten, Icel. le[imac][eth]a, Sw. leda, Dan. lede), properly a causative fr. AS. li[eth]an to go; akin to… …   The Collaborative International Dictionary of English

  • Lead — Lead, n. 1. The act of leading or conducting; guidance; direction; as, to take the lead; to be under the lead of another. [1913 Webster] At the time I speak of, and having a momentary lead, . . . I am sure I did my country important service.… …   The Collaborative International Dictionary of English

  • Lead — 〈[ li:d] n. 15; Mus.〉 Führungsstimme in einer Jazzband od. Popgruppe [zu engl. lead „führen“] * * * Lead [li:d ], das; [s], s [engl. lead, zu: to lead = (an)führen]: 1. <o. Pl.> führende ↑ Stimme (3 b) in einer [Jazz]band ( …   Universal-Lexikon

  • Lead — (von engl. to lead = „(an)führen“, [liːd]) hat unterschiedliche Bedeutungen: Lead (Titularbistum) Eine Stadt in der Nähe von Rapid City, siehe Lead (South Dakota). Leadklettern; Variante des Sportkletterns Marketing / Vertrieb: Die erfolgreiche… …   Deutsch Wikipedia

  • lead — 1 vt led, lead·ing: to suggest the desired answer to (a witness) by asking leading questions lead 2 n: something serving as a tip, indication, or clue the police have only one lead in the murder investigation Merriam Webster’s Dictionary of Law.… …   Law dictionary

  • lead — lead, led Lead is the present tense of the verb meaning ‘to go in front’, ‘to take charge of’, etc., and its past form is led. A common mistake is to use lead for the past form and pronounce it led in speech, probably on the false analogy of read …   Modern English usage

  • lead — [n1] first place, supremacy advance, advantage, ahead, bulge, cutting edge*, direction, edge, example, facade, front rank, guidance, head, heavy, leadership, margin, model, over, pilot, point, precedence, primacy, principal, priority, protagonist …   New thesaurus

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”