Tohato

Tohato

is a Japanese food company specialising in snack food.

Products

*All Raisin
*Beano
*Bōkun Habanero
*Caramel Corn
*Harvest
*Poteco

Advertisement campaign

Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.

External links

* [http://tohato.jp/ Tohato official site]


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