Virginia is for Lovers

Virginia is for Lovers

Virginia is for Lovers is the tourism and travel slogan of the state of Virginia. Used since 1969, it has become a well recognized and often imitated part of American jargon. For example, New York drew on its success to create the I Love New York logo nearly a decade later in 1977. Maryland also parodied this phrase with their own "Maryland is for Crabs" slogan.

A team led by David N. Martin and George Woltz of Martin and Woltz Inc. of Richmond, Virginia came up with the slogan after winning the Virginia State Travel account in 1968. Originally, they had come up with history ads, "Virginia is for History Lovers"; beach ads, "Virginia is for Beach Lovers"; and mountain ads, "Virginia is for Mountain Lovers". This approach was eventually discarded as too limiting, and the qualifiers were dropped. "Virginia is for Lovers" was born. Martin and Woltz Inc. eventually gained prominence and grew to become The Martin Agency.

The first year that the slogan was introduced, travelers spent $800 million in Virginia. By 2004, that number had increased to more than $14 billion, making Virginia the tenth most popular tourist destination of the fifty states.

American Idol winner Jordin Sparks recorded a song called Virginia is for Lovers in 2007 and it was featured as a bonus track on her eponymous debut album.

External links

* [http://www.virginia.org VIRGINIA.ORG – Virginia Is For Lovers: Vacation in Virginia]

* [http://www.virginia.org/site/features.asp?FeatureID=140 Virginia is for Lovers Slogan]
* [http://www.virginia.org/site/main.asp?referrer=shop Virginia is for Lovers Shop]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Virginia (song) — Virginia is a song written by Tennesseans Dixie and Tom T. Hall. It is currently under review to possibly become the official state song of the Commonwealth of Virginia.The arrangement that plays on the Halls website is sung by Stacey York.She s… …   Wikipedia

  • Virginia — This article is about the U.S. state, the Commonwealth of Virginia. For other uses, see Virginia (disambiguation). Commonwealth of Virginia …   Wikipedia

  • Virginia — Para otros usos de este término, véase Virginia (desambiguación). Commonwealth of Virginia Mancomunidad de Virginia Estado&# …   Wikipedia Español

  • Jamestown, Virginia — Jamestown Jamestowne, James Towne   Fort (1607); Town (1619)   The Susan Constant, a replica of Christopher Newport s ship docked …   Wikipedia

  • List of museums in Virginia — This list of museums in Virginia, United States, contains museums which are defined for this context as institutions (including nonprofit organizations, government entities, and private businesses) that collect and care for objects of cultural,… …   Wikipedia

  • Demographics of Virginia — The Demographics of Virginia are the various elements used to describe the citizens of the Commonwealth of Virginia and are studied by various government and non government organizations. Virginia is the 12th most populous state in the United… …   Wikipedia

  • Yorktown, Virginia — Infobox Settlement official name = Yorktown, Virginia settlement type = CDP nickname = motto = imagesize = 230px image caption = Custom House image mapsize = 230px map caption = Location of Yorktown, Virginia mapsize1 = map caption1 = subdivision …   Wikipedia

  • Executive Mansion (Virginia) — Infobox nrhp | name =Governor s Mansion nrhp type = nhl caption = The Executive Mansion in 1909 location= Richmond, Virginia lat degrees = 37 lat minutes = 32 lat seconds = 19 lat direction = N long degrees = 77 long minutes = 25 long seconds =… …   Wikipedia

  • List of Virginia covered bridges — Below is a present list of Virginia covered bridges. There are currently eight historic covered bridges remaining in the U.S. state of Virginia, all of them still at their original locations.Below is a list of some of the other historic covered… …   Wikipedia

  • Virginia Tech massacre timeline — This timeline of events from the Virginia Tech massacre lists times in Eastern Daylight Time (UTC 4). The official timeline was compiled by TriData Corp, a division of defense contractor System Planning Corp., for use by the eight member panel… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”