- Hypertag
Hypertag is a technology developed by Cambridge-based company Hypertag Ltd that allows
ringtones and other files to be downloaded from advertisement posters intomobile phone s usinginfrared andbluetooth technology.Posters advertising the new
Gorillaz single, "DARE", were established in Sydney and Melbourne,Australia inSeptember 2005 . The posters contained Hypertag technology, allowing passers-by to download a 40-second ringtone of the song "DARE" to their mobile phones.Earlier in the year, people were able to download ringtones, wallpapers and a calendar reminding them of the release of the movie "War of the Worlds" from posters advertising the said movie.
The technology was also used by the band
New Order in advertisements for their album "Waiting for the Sirens' Call ", and in 2008, Hypertag won the gold award for best location based advertising technology at the Mobile Advertising and Marketing Awards.External links
* [http://www.hypertag.com Hypertag Ltd.]
ee also
*
Proximity marketing
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