Two Cunts in a Kitchen

Two Cunts in a Kitchen, or sometimes, less graphically Two Cs in a K, is slang used within the advertising industry for a type of television commercial. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. An example of such a style of advertisement is a typical brand-comparison advertisement for a detergent or a household cleaning product. [cite news|url=http://www.guardian.co.uk/tv_and_radio/story/0,,183241,00.html|title=It's the way you sell 'em|publisher=The Guardian|date=2000-03-17]

A 1959 advertisement for Pursettes tampons is classed as Two Cunts in a Kitchen. It depicts two women discussing tampons over coffee, one saying to the other "Of course unmarried women can use them!". [cite web | url=http://www.mum.org/purearly.htm|author=Harry Finley|title=Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health|work=Your Mum|accessdate=September 27|accessyear=2005 ] Elyssa Warkentin characterizes the culture and assumptions behind such advertisements as showing "contempt ... for women both as consumers and as females". [cite news|url=http://themanitoban.com/2001-2002/1107/features_6.shtml|title=Selling Shame: Subversive advertising of menstrual products|first=Elyssa|last=Warkentin|publisher=The Manitoban|date=2001-11-07]

Quotations

:"everyone seems to have walked right out of one of those commercials male Madison Avenue execs sometimes refer to as "Two Cs in a K"-meaning two cunts in a kitchen." ("Danse Macabre", by Stephen King):"This charming phrase first gained usage in the early 1980s and is still widely used today in the advertising industry. It is a useful phrase to be aware of, in that it serves as a reminder of the level of contempt in which that industry holds its intended targets." [ [http://www.everything2.com/index.pl?node_id=926739 2 c's in a [e-mail] ] ]

References