KMXV

KMXV

Broadcast area	Kansas City, Missouri
Branding	Mix 93.3
Slogan	"Kansas City's #1 Hit Music Station"
Frequency	93.3 mHz
First air date	1962
Format	Top 40 (CHR)
ERP	100,000 watts
Class	C
Callsign meaning	Mix, Variety
Former callsigns	KCMK,KWKI,KLSI
Owner	Wilks Broadcasting
Webcast	KMXV Webstream
Website	www.mix93.com

KMXV Mix 93.3 is a Top 40 (CHR) station based in Kansas City, Missouri, United States. The Wilks Broadcasting outlet operates at 93.3 MHz with an ERP of 100 kW. Its current slogan is "Kansas City's #1 Hit Music Station". It is also one of two Top 40's competing in the Kansas City Metropolitan Area, the other being KCHZ.

The station was sold off by CBS Radio to Wilks Broadcasting in November 2006 as part of a nation-wide reduction of radio stations by CBS.

History

The station began in 1958 as KCMK-FM, a classical station, but had several format changes (primarily country) over the next sixteen years. In 1974, KWKI-FM (call letters which began in 1971) became "The Rock of Kansas City." With this format, it became the first true mainstream FM rock station in Kansas City. After a short period of religious programming beginning in 1978, the station achieved its strongest ratings to date with a switch to soft adult contemporary as KLSI-FM, Classy 93, in 1982. Following the purchase of the station by Apollo Broadcasting in 1990, the call letters were changed to KMXV-FM (Mix 93), although the same general format continued. In 1994, a change to "Mix 93.3" offered a heavily dance-leaning rhythmic Top 40 direction. By 1996, it had returned to a more broad-based mainstream Top 40 approach that at times leaned towards adult/modern product. Despite being in competition with adult top 40 station KLZR and rival KCHZ offering more rhythmic content than KMXV, Mix has maintained high ratings for years. However, this changed in late 2010, when KCHZ began overtaking them in the ratings, as that station is ranked #2 with a 6.2 share, while Mix has a 5.6 share and ranked #5. Also, the station began leaning more towards rhythmic content, while slightly edging away from its long-time adult lean.

Concert

Mix 93.3 produces an annual, day-long concert every year with the title "Mix 93.3's RED WHITE & BOOM". Artists such as Ashlee Simpson, Maroon 5, Kelly Clarkson, Jesse McCartney, Destiny's Child, Daughtry, Pink, Nick Lachey, Bon Jovi, Jordin Sparks, and Lifehouse have performed. It has been running for 14 years and is usually held in June. The concert was staged at the Sandstone Amphitheater in Bonner Springs, Kansas, although in 2011 the venue was switched to Worlds of Fun in Kansas City, Missouri.

Current Programming Lineup as of October 2011

Monday-Friday

• Midnight-6 am: Mix Music
• 6 am-10 am: Rocket and Teresa Show (with Ponch)
• 10 am-3 pm: The Jenny Matthews Show
• 3 pm-7 pm: Dave-O
• 7 pm-Midnight: KC's #1 Night Show with Steve Serrano
  • 7:00 pm: "Top 7 @ 7"
  • 8:00 pm: "Mix it or Nix it"
  • 8:30 pm: "Sexy 6"
  • 9:00 pm: "Fab 5 @ 9"
  • 10:00 pm: Mix Music

Saturday

• 2-6 am: Mix Music
• 6 am-10 am: Rocket and Teresa Rewind
• 10 am-6 pm: Various DJs
• 6 pm-Midnight: Open House Party w/ John Garabedian

Sunday

• Midnight-7 am: Mix Music
• 7 am-11 am: The Rick Dees Weekly Top 40
• 11 am-1 pm: Round Trip with Dave-O

1 pm- 7 pm: Various DJs 7pm- 10 pm: Mix Music 10pm- Midnight: Fox All-Access

KMXV alumni

• Kelly Urich (now at KZPT)
• Karen Barber
• Cabana Boy (now at KBFF, Portland, Oregon)
• Danny Douglas
• Mat Mitchell (now at KRBE-FM, Houston, Texas)

External links

• KMXV-FM's Web site
• KMXV-FM Webstream
• Jenny Matthews in Her Life Magazine
• Wilks Broadcast Group Radio Stations
• Query the FCC's FM station database for KMXV
• Radio-Locator information on KMXV
• Query Arbitron's FM station database for KMXV