- Viva (magazine)
"For other magazines with similar titles, see
Viva .""Viva" was an adult woman's magazine published by
Bob Guccione andKathy Keeton . It premiered in1973 and ceased publication in1980 . Guccione is the editor of Penthouse magazine and he wanted to publish a companion title for women. His wife, Kathy Keeton, was the editor of "Viva, The International Magazine For Women". It was essentially anerotic magazine for women containing articles and fiction delving into women’s fantasies and exploring their sexuality, reviews of the arts, interviews with known personalities,fashion and beauty, etc. "Viva" magazines usually exhibitedphotography containing full frontalnudity and sexual encounters and were targeted at mature women readers. Among the photographers whose work appeared in "Viva" wasHelmut Newton , who was lured there byAnna Wintour who worked there for a time.External links
# [http://www.washingtonmonthly.com/features/2005/0504.larson2.html Article in "Washington Monthly" mentioning "Viva" Magazine]
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