- Hofmeister lager
Infobox Brewery
name = Hofmeister
caption = Hofmeister
location =
owner =Scottish and Newcastle Hofmeister was a brand of
lager sold in theUnited Kingdom .History
In 1960's and 70's Britain, there was an increasing demand for the paler lagers found on the European continent. Some attribute this to the advent of package holidays and cheaper (therefore more popular) holidays abroad, where Britons gained a taste for the lager sold there.The continental lager at the time was stronger (>5%) and was sold in smaller quantities than the traditional British pint. Worried that British drinkers would not continue to drink in the same volumes that they had previously, Breweries reduced the alcohol content for the British versions of their lagers, resulting in the 'standard' 3.2% found in many lagers at the time. Hofmeister was one such lager.
Advertising
The brand was marketed in the 1980s with a series of advertisements featuring a bear, George, with a shiny, yellow jacket and a
pork pie hat .Scottish and Newcastle lorries may still have Hofmeister "Follow the Bear" slogans on both sides.
References
External links
* [http://news.bbc.co.uk/1/hi/business/3188382.stm]
* [http://www.youtube.com/watch?v=Gh6aqOR_XFo Watch two of the Hofmeister television adverts here]
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