Crucible (geodemography)

Crucible is a geodemography computer system created by the United Kingdom-based grocery company Tesco. The system is run by a subsidiary Dunnhumby. The system collects information from the company's loyalty program, "Clubcard", as well as aggregating information from other geodemographic databases and other sources. The system has been used to sell customer information to other companies in the UK, leading to accusations in 2005 that the company, with its large share of the UK shopping sector, has become too powerful.

References

• Guardian article on Crucible
• Another Guardian article on Crucible

External links

• dunnhumby

This scientific software article is a stub. You can help Wikipedia by expanding it.v · Categories: Science software stubs Geodemography Tesco Wikimedia Foundation. 2010. Игры ⚽ Нужен реферат? Fontevraud-l'Abbaye Arthur Harbour Look at other dictionaries: Crucible (disambiguation) — A crucible is a heat resistant container in which materials can be heated to very high temperatures. Crucible may also refer to: Contents 1 Literature, drama, and film 2 Music …   Wikipedia Geodemography — includes the application or study of geodemographic classifications for business, social research and public policy but has a shorter history in academic research seeking to understand the processes by which settlements (notably, cities) evolve… …   Wikipedia 18+ © Academic, 2000-2024 Contact us: Technical Support, Advertising Dictionaries export, created on PHP, Joomla, Drupal, WordPress, MODx. Mark and share Search through all dictionaries Translate… Search Internet Share the article and excerpts Direct link … Do a right-click on the link above and select “Copy Link”