WXLY

Infobox Radio Station
name = WXLY


city = North Charleston, South Carolina
area = South Carolina Lowcountry
branding = Y 102.5
slogan = Songs You Can Sing Along With
airdate = July 17th, 1962
frequency = 102.5 MHz HD Radio
format = Adult Contemporary
erp = 100 kW
class = C
owner = Clear Channel Communications
website = http://www.y1025.com
callsign_meaning =

WXLY-FM is a radio station in Charleston, South Carolina. Owned by Clear Channel Communications and broadcasting at 102.5 FM, the station airs a Adult Contemporary format using the brand name Y102.5 and the slogan "Songs you can sing along with."

History

102.5 signed on the air July 17th, 1962 as WKTM. In the early 80s, WKTM played album-oriented rock. The switch to the WXLY letters and Y-102 name was made when the station switched to country music. Later in the 80s, the station played classic hits, which was an expanded version of the oldies format similar to what oldies stations are doing in the 21st century, only with more 1950s music.

Y102.5 featured an Oldies format up until 2005, when it shifted to 70s based Classic Hits in March 2005, even including some 80s AC songs. The new slogan was "The Greatest Hits of All Time", however the station still had an Oldies feel to it. The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new jingles, and a pastel-colored website. The logo was altered to give it a more contemporary feel.Morning host Leo Wyndham was cut along with mid-day host Kain Cameron. Alison Keller, who co-hosted the 'Y-Wake Up Morning Show' along with Leo, remains and is heard from 8:30AM-2:00PM weekdays on the station. The syndicated morning show 'Murphy, Sam, and Jodi' replaced the local 'Y-Wake Up Morning Show' in late 2006.The music was once again adjusted later in 2007 to Mainstream AC from the 70s through 2000s, following the flip of competitor WSUY. The station's once-association with the oldies format has now been completely erased, except for the logo and name, which has remained largely the same.

In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' Although the overall format and music has changed, the station continues to use the same name and logo from when it was once an Oldies station.

External links

* [http://www.wxly.com/main.html WXLY]
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