- Pearl & Dean
Infobox Company
name = Pearl & Dean
company_
company_type = Private
foundation =1953
location = flagicon|ENGLondon ,England ,UK
num_employees =
parent =STV Group plc
industry = Media
products = Cinemaadvertising
revenue =
homepage = [http://www.pearlanddean.com pearlanddean.com]Pearl & Dean is primarily known as a British cinema
advertising company. It was founded in1953 by brothers Ernie and Charles Pearl, and Bob Dean. It is currently owned bySTV Group plc (previously known as SMG plc).Brief corporate history
Pearl & Dean was formed in 1953 by Ernie and Charles Pearl and Jack Dean to sell advertising on British cinema screens prior to the showing of the main feature. The short adverts with which British cinema audiences quickly became familiar, were the idea of Joe Morris (born Joseph Iglitsky) one of Pearl & Dean's in-house advertising executives.
In
1966 Pearl & Dean formed a subsidiary company called Radiovision Broadcast International (RBI) to represent the marketing interests of theAmerican Broadcasting Company radio and television stations in Europe, and during that same year the company signed an exclusive contract to represent the sale of advertising time on the offshorepirate radio stationsSwinging Radio England and Britain Radio. This contract with the offshore stations became mired in controversy due to lack of sales and it led to the headline making bankruptcy of the original London management company for the two offshore radio stations that had been created by a private investment group formed byDon Pierson of Eastland,Texas .Pearl & Dean is now a subsidiary of STV Group, although in September 2006, STV announced its decision to dispose of Pearl & Dean. [cite news
title = SMG Announces Sale of Cinema and Outdoor Businesses
publisher = SMG plc
date =13 September ,2006
url = http://www.smg.plc.uk/content/default.asp?page=s6_1&newsid=812
accessdate = 2007-07-06]Trivia
Pearl & Dean is well known for its distinctive theme tune entitled "Asteroid", composed by Pete Moore which, according to the company, has become as instantly recognisable as Big Ben's chimes. [cite news
title = It's pa-pa-pa-pa-party time for Pearl & Dean
publisher = Pearl & Dean/Sunday Post
date =20 April ,2003
url = http://business.pearlanddean.com/press/papaparty.html
accessdate = 2007-07-06] It was sampled by Goldbug in their1996 cover version of "Whole Lotta Love ", which peaked at number 3 in theUK Singles Chart . This tune can be heard on their website, below.References
External links
* [http://www.pearlanddean.com Pearl & Dean] (www.pearlanddean.com)
* [http://www.pearlanddean.com/business Pearl & Dean - Business]
* [http://www.mediarepublic.ie MediaRepublic]
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