Glossyware

Glossyware is a slang term referring to marketing materials produced on high-gloss bond paper. Typically, the content of this material provides an abstract description of a product often too vague to obtain a solid understanding of the product and often lacking any relevant substance or evidentiary facts. Rather, the intended impact is to impress the reader with vibrant colors and loaded industry buzzwords in hopes of motivating a sale.

Glossyware is most commonly found in use marketing computer software. Often glossyware is developed from the original design documentation and may include features that have not yet been completed. Such uncompleted features run the risk of ending up as Vaporware. Other examples of glossyware use the Golden Hammer principle to illustrate how the marketed product will solve all of your problems, or at least most of them, often with brilliant use of bullet points.