W.A.R.? - What Are Records?
- W.A.R.? - What Are Records?
W.A.R.? - What Are Records? is a Boulder, Colorado based independent record label founded in 1991 by former EMI A&R executive Rob Gordon.
Gordon doctored an alternative to the traditional royalty deal, an arrangement whereby the artist receives the "variable profit” so coveted by labels, with W.A.R.? taking a fixed percentage fee. W.A.R.? and the artist mutually agree to marketing expenses (adjusted by sales plateaus) in order to create a responsible sustainable relationship. What Are Records? is currently developing a new arm of the label, called More Than Records.
Artists
* Stephen Lynch
* David Wilcox
* The Samples
* Whitest Kids U'Know
* Levinhurst
* Fancey
* Holiday
* Maceo Parker
* The Ocean Blue
* Sally Taylor
* Melissa Ferrick
* the innocence mission
* Lloyd Cole
* Glenn Tilbrook
* Tim Finn
ee also
* List of record labels
Wikimedia Foundation.
2010.
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