- Lambert & Butler
Lambert & Butler is a UK cigarette brand. Selling £1.379 billion worth every yearFact|date=May 2008, They are available in King Size and the longer version Superking Size, in packs of 10's and 20's. They come in several different types including Silver (Full strength), Gold (formerly Lights), white (ultra light cigarettes), Menthol (green packets) and the newer Smooth (blue packs) which is in between Silver and Gold in strength. Due to Imperial Tobacco not owning the copyright on the original name, Lambert & Butler is known across Europe as L&B.
The nicotine content, tar yields and carbon monoxide production of each brand is as follows:
King Size & Superkings Silver - 10mg, 0.9mg and 10mg
King Size Smooth & Superkings Smooth (Blue) - 8mg, 0.7mg and 8mg
King Size Gold - 5mg, 0.5mg and 6mg
King Size White - 1mg, 0.1mg and 2mg
King Size Menthol (Green) - 5mg, 0.5mg and 6mg [cite web | url = http://http://www.lambert-and-butler.co.uk/products/ | title = Lambert & Butler Website - Product Information]
In 2005,
Imperial Tobacco launched the special edition "Celebration Pack", in which the design of the packet was changed, from the striped box it had used since 1987 (which was progressed from a previous brushed aluminium effect design). In April 2006, the company decided to make the "enhanced pack design" permanent. [cite web | url = http://www.lambert-and-butler.co.uk/faqs/faqs.php | title = Lambert & Butler Website - FAQs]In April 2008 a holographic pack design was launched as the "Premier Edition" to mark "10 years as the UK's number 1 brand".
In September 2008 a 'limited edition' tin was launched in which the cigarette's were sold in rather than in paper/cardboard packaging. The future of this design is still uncertain as to wether it will be kept permanent or limited.
Advertising
Before the ban on advertising was introduced into the UK, advertisements for Lambert & Butler featured pictures of two men, one of whom was dressed as a
butler . Lambert would ask the butler something, and the butler would always have a witty response. For example, Lambert says "Got a light, Butler?" to which the butler replies "Very funny Sir." while holding a lamp.References
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