HBC Rewards

HBC Rewards is a loyalty program where customers earn points for purchases at Hudson's Bay Company's various chains of stores in Canada, including Zellers, The Bay, Home Outfitters, Designer Depot, HBC Telecommunications and hbc.com, their online store. Some third-party businesses also offer HBC Rewards Bonus points for purchasing their merchandise and/or services.

HBC Rewards Points can be redeemed for items found in the HBC Rewards catalogue and on the rewards website. They can also be redeemed immediately in-store for gift cards and trade-and-save promotions where a certain amount of points will give you a set amount off your purchase.

Every year in August a new catalogue for HBC rewards comes out with various products that you can redeem HBC Rewards Points for, for selected items in the catalogue, money can be combined with redeemed points to purchase the product. Due to The Bay previously offering Air Miles, customers can redeem their HBC Rewards points for Air Miles instead.

HBC Rewards points can also be exchanged for Esso Extra Points at a predetermined rate and Esso Extra Points can be exchanged for HBC Rewards. The HBC Rewards website details the exchange rates.

In addition to HBC companies, HBC Reward points can be collected at Esso, Thrifty Car Rental, Dollar Rent A Car, Travelodge and MotorPlus.

HBC Reward Points can also be exchanged using the Third-party service offered by points.com.

History

The rewards program was first introduced by Zellers in 1986 and was known as Club Z (pronounced "Club Zed"). Shoppers earned 'Club Z points'. Starting in the 1990s, The Bay offered Air Miles reward miles to their customers as a rewards program. In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of another chain of stores, Home Outfitters, the HBC Rewards program was born in April 2001.

External links

* [http://www.hbcrewards.com Official site]
* [http://www.cbc.ca/money/story/2001/04/30/bay_tmc010430.html CBC story on program launch]