Absolute Xtreme

Infobox Radio station
name = Absolute Xtreme


city =
area = UK:
Britain (Virgin Media/Sky);
London (DAB);
Worldwide (Internet)
branding =
slogan =
airdate = September 5, 2005
share = Small but not zero
share as of = March 2008
share source = [http://www.rajar.co.uk/listening/quarterly_listening.php]
frequency = None
format = New Rock
power =
erp =
class =
callsign_meaning =
former_callsigns =
owner = TIML Golden Square Limited
sister_stations =
webcast =
website = [http://www.absolutextreme.co.uk http://www.absolutextreme.co.uk]
affiliations =

Absolute Xtreme, previously called Virgin Radio Xtreme is a digital radio station in the United Kingdom.

Absolute Xtreme launched at 12.15am on 5 September 2005 by Virgin Radio DJ, Steve Harris, under the name of Virgin Radio Xtreme. Its music policy is aimed at playing new rock for a youth audience.

Since the departure (to rival station Xfm London) of Steve Harris at the end of 2006, the channel plays non-stop music 24 hours a day. Former shows included The Edge with Steve Harris and The Xtreme Mix with "Silent" Dave Lambert.

Originally part of the Virgin Radio network of stations, it was wholly owned by STV Group plc, until May 30, 2008 when Virgin Radio was purchased by the TIML Golden Square Ltd, a subsidiary of the Times of India group, for £53.2 million. [cite web|url=http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article4036887.ece|title=Virgin Radio is sold to Absolute for £53.2m|last=Andrews|first=Amanda|date=2008-05-30|accessdate=2008-05-30|publisher=The Times]

On 1 September, 2008 it was announced that Virgin Radio Xtreme would be rebranded as Absolute Xtreme on 28 September, 2008. [cite web|url=http://www.brandrepublic.com/News/842893/Plans-revealed-rebrand-Virgin-Radio-Absolute/|title=Plans revealed to rebrand Virgin Radio as Absolute|last=Barnett|first=Emma|date=2008-09-01|accessdate=2008-09-01|publisher=Brand Republic]

Tuning In

* Online via [http://www.absolutextreme.co.uk/ Listen Now]
* Virgin Media cable television, Channel 951
* Sky Digital Channel 0200
* DAB Digital Radio in London on the Switch Multiplex
* Freesat Channel 726

References

External links

* [http://www.absolutextreme.co.uk AbsoluteXtreme.co.uk]