PBS UK

PBS UK
Launched	1 November 2011
Owned by	PBS UK LLC[1]
Picture format	576i (16:9) (SDTV)
Slogan	"Where television matters"
Country	United Kingdom
Language	English
Broadcast area	United Kingdom, Ireland
Headquarters	London, England
Website	pbs.co.uk
Availability
Satellite
Sky	Channel 166
Cable
Virgin Media	Channel 243

PBS UK is a British pay-TV version of the American non-profit television network PBS. It is a joint venture between entrepreneur David Lyons and PBS Distribution, which owns the international rights to the bulk of PBS's output.^[2] The UK branch of PBS operates much like BBC Worldwide, a profit-making enterprise managed separately from the main non-profit, publicly financed arm, that will ideally generate money for its parent.^[3]

Availability

PBS UK launched on 1 November 2011 via satellite on Sky and via cable on Virgin Media.^[4][5] On 23 August 2011, PBS UK launched a placeholder channel called Rosa on Sky channel 231,^[6] however they were able to acquire the more prominent channel 166 EPG slot from Information TV for use from launch.^[7] On 28 October 2011, a barker channel for PBS UK was added to Virgin Media channel 243. The cable operator has also secured the rights to offer PBS content on its video on demand service, including the Virgin Media Player.^[5]

Programming

The channel consists of content drawn exclusively from PBS,^[8] both older and current for which it is able to secure the rights.^[9] The PBS UK lineup heavily features documentaries and history programs such as American Experience, Frontline and Nova as well as Ken Burns documentary films such as Prohibition.^[3][4] PBS NewsHour also airs the day after it is broadcast in the US. In total PBS UK is due to air 500 unique hours of content in 2011 and 1000 hours in 2012.^[7] Children's programming such as Sesame Street does not air on the channel because the market is "well served for kids' content".^[7]

Branding and marketing

The slogan for PBS UK is "Where television matters".^[10] Channel 4's Channel 4 Sales division is the exclusive advertising sales representative for the network. The general manager of PBS UK said of the pick, "In the States, PBS is well-loved and trusted for its award-winning programming, so it was essential for us to select a company capable of delivering a high quality viewing experience throughout the ad-breaks as well. There's an obvious fit between our two brands and we're delighted to be represented by Channel 4."^[10]

Branding and design agency Dunning Penney Jones was appointed to create the channel's on-air look and feel.^[11] As well as repurposing the PBS branding used in the US, they created new idents specifically for the UK channel. The agency also designed four colour themes for each of PBS UK's four key programming strands for use on the channel, website and any off-air marketing.

References

1. ^ "Television Broadcast Licensing Update July 2011". Ofcom. http://licensing.ofcom.org.uk/tv-broadcast-licences/updates/072011. Retrieved 26 September 2011. 
2. ^ "PBS UK launching in November". Realscreen. 11 August 2011. http://realscreen.com/2011/08/11/pbs-uk-launching-in-november/. 
3. ^ ^{a b} "PBS Venture to Show ‘Nova,’ ‘Frontline’ in U.K. Broadcast Debut on Nov. 1". Bloomberg L.P.. 4 October 2011. http://www.bloomberg.com/news/2011-10-04/pbs-venture-to-show-nova-frontline-in-u-k-broadcast-debut-on-nov-1.html. 
4. ^ ^{a b} "PBS sets UK launch date". C21Media. 11 August 2011. http://www.c21media.net/news/detail.asp?area=4&article=62171. 
5. ^ ^{a b} "PBS UK confirmed for Virgin Media launch next week". Digital Spy. 28 October 2011. http://www.digitalspy.co.uk/media/news/a347980/pbs-uk-confirmed-for-virgin-media-launch-next-week.html. 
6. ^ "PBS on the hunt for media agency ahead of UK launch". Guerillascope. http://www.guerillascope.co.uk/TVAdvertisingNews/PBShuntmediaagencyforUKlaunchtvadvertising.aspx. Retrieved 6 October 2011. 
7. ^ ^{a b c} "Interview: PBS boss Paula Kerger on launching a UK channel". The Guardian. 16 October 2011. http://www.guardian.co.uk/media/2011/oct/16/paula-kerger-pbs-uk-channel-interview. 
8. ^ "PBS sets November launch date for UK channel". Rapid TV News. 12 August 2011. http://www.rapidtvnews.com/index.php/2011081214289/pbs-sets-november-launch-date-for-uk-channel.html. 
9. ^ "PBS Plans a British Outlet". New York Times. 31 July 2011. http://mediadecoder.blogs.nytimes.com/2011/07/31/pbs-plans-a-british-outlet/. 
10. ^ ^{a b} "Channel 4 Sales to represent PBS UK". Channel 4. 17 October 2011. http://www.channel4.com/info/press/news/channel-4-sales-to-represent-pbs-uk. 
11. ^ "PBS UK appoints Dunning Penney Jones for on-air branding". Campaign. 11 October 2011. http://www.campaignlive.co.uk/news/1097998/pbs-uk-appoints-dunning-penney-jones-on-air-branding/. 

External links

• Official website
• PBS UK on Facebook
• PBS UK on Twitter
• PBS UK's channel on YouTube

This article on a United Kingdom television channel is a stub. You can help Wikipedia by expanding it.v · Categories: Public Broadcasting Service Television channels in the United Kingdom Television channels and stations established in 2011 2011 establishments in the United Kingdom United Kingdom television channel stubs Wikimedia Foundation. 2010. Игры ⚽ Поможем написать курсовую WDSE PBT2 Look at other dictionaries: PBS-X — (also known as PBS Schedule X) is 24 hour alternate network from the Public Broadcasting Service (PBS) that provides a mixed variety of programming selected from PBS s regular network service. It is sometimes multicast by some PBS member stations …   Wikipedia PBS A/S — specializes in electronic payment services. The company develops and operates solutions for payment systems and is a leading supplier of payment solutions and related services to banks, private associations and public institutions. The company… …   Wikipedia PbS — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. {{{image}}}   Sigles d une seule lettre   Sigles de deux lettres > Sigles de trois lettres …   Wikipédia en Français PBS — son unas siglas que pueden designar: a Public Broadcasting Service, la cadena de televisión pública en EE.UU.; a Public Broadcasting Services, un servicio de radiotelevisión público de Malta; al tampón fosfato salino (PBS por sus siglas en… …   Wikipedia Español PBS — UK US noun ► [U] COMMUNICATIONS ABBREVIATION for Public Broadcasting Service: a US organization broadcasting generally educational and cultural television programmes that is paid for by the people who watch the programmes rather than by… …   Financial and business terms PBS — Public Broadcasting System a US television company whose aim is to show good quality programmes and not to make profits. It broadcasts no advertisements, but its programmes are paid for partly by the people who watch them and partly by money from …   Dictionary of contemporary English PBS — Public Broadcasting Service; Public Buildings Service Short Dictionary of (mostly American) Legal Terms and Abbreviations …   Law dictionary PBS — Papier , Büro und Schreibwaren …   Universal-Lexikon PBS — [ ,pi bi es ] noun uncount Public Broadcasting Service: a U.S. television company that broadcasts programs without advertisements, often dealing with subjects related to education or culture …   Usage of the words and phrases in modern English PBS — trademark for abbrev. Public Broadcasting Service …   English World dictionary 18+ © Academic, 2000-2024 Contact us: Technical Support, Advertising Dictionaries export, created on PHP, Joomla, Drupal, WordPress, MODx. Mark and share Search through all dictionaries Translate… Search Internet Share the article and excerpts Direct link … Do a right-click on the link above and select “Copy Link”