- OwnerIQ
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OwnerIQ is a company that provides behavioral retargeting and behavioral targeting based on ownership cues to medium to large businesses worldwide. It is based in Boston and was founded by Jay Habegger.
History and services
Habegger founded OwnerIQ after selling Bitpipe, Inc for $40 million to TechTarget. It is the first company to obtain ownership signals from online owner manual websites, and is credited with inventing the idea of "Ownership Targeting".
ManualsOnline is the company's primary owner manual website. The online directory provides guides for appliances, TV and Video, electronics, power tools, and other consumer goods.
OwnerIQ utilizes a demand-side platform called MOSTIQ to target owners. Demand-side platforms (DSPs) work directly with Ad Exchanges like Yahoo, Google or DoubleClick.
In June, 2010, OwnerIQ was named one of Lead411's "Hottest Boston Companies".
References
External links
Categories:- Company stubs
- Companies based in Boston, Massachusetts
- Internet advertising services and affiliate networks
Wikimedia Foundation. 2010.
