OnePoll

OnePoll
OnePoll
Industry Market Research
Founded 2002
Headquarters London, UK
Number of locations Two (2010)
Area served UK
Key people William Higham, MD
Services Bespoke Survey & Polling, Product Testing, Public Relations, International Market Research
Website http://www.onepoll.com

OnePoll is a survey-led marketing research company specialising in online and mobile polling. It has offices in London, UK and Bristol, UK.[1] The company is owned by PR and marketing firm 72 Point[2] and forms part of the South West News Service (SWNS) Group, which is the UK's largest independent press agency and newswire service. The firm has an online and iPhone panel of over 100,000 Britons ranging across all demographics. Panel members are paid for completing surveys, which typically contain between 10 and 20 questions.[3] OnePoll has carried out projects for many brands including Philips, Travelodge and Halifax.[4]

Contents

History

OnePoll was set up to run surveys to aid the PR industry and works for PR agencies including Pegasus PR, Red Consultancy and Ketchum.[5] OnePoll research has in the past has been featured in national newspapers, on radio, TV, mobiles and online.[6]

Recently OnePoll has expaanded into research targeted specifically at the marketing and advertising sectors.[7] In October, 2010, OnePoll appointed trends expert William Higham as its new MD to oversee the opening of these new business sectors.[8] Higham aim is to bring in a more qualitative and insight-based approach to the firm's work through a series of specialist demographic panels including MumPoll, YoungPoll, ExecPoll and SilverPoll (for the over-50s).[9] Another recent innovation within the company has been the exploration of new territories for polling purposes, with panel registration sites being launched in France, Italy, Germany, Spain and the United States.[10]

The company recently moved into mobile polling with the launch of an iPhone app which is available for use in the U.S. and UK.[11]

Personnel

William Higham joined OnePoll as MD - a position especially created for him - in October 2010. Prior to that, he had previously run his own research and trends consultancy, The Next Big Thing, which worked with clients including BBC, Budweiser and Natwest and agencies such as Ogilvy and WPP.[12] Higham is also an author. His own book on consumer trends, also entitled The Next Big Thing, was published by Kogan Page in 2009.[13]

Senior staff at OnePoll include Kevin Smith (Web and Research Manager), Oli Conner (Research Executive), Jess Burnham and Katie Smith.[14]

Clients

OnePoll clients include Halifax, Philips and Travelodge [15] and range across industries from Kelloggs to Virgin Atlantic, Nat West to M&S.[16] Examples of media coverage through OnePoll include a survey-led national news story conducted on behalf of Philips on the average time British people feel full awake,[17] and a break-down of Britain's best-selling toys of the last 25 years, carried out for Toys R Us and appearing in national newspapers including The Sun,[18] The Telegraph[19] and Metro.[20]

References

  1. ^ "New MD for research firm OnePoll". The Drum. 8 October 2010. http://www.thedrum.co.uk/news/2010/10/08/16044-new-md-for-research-firm-onepoll/. 
  2. ^ "OnePoll appoints consumer trendspotter William Higham managing director". research-live.com. 8 October 2010. http://www.research-live.com/news/people/onepoll-appoints-consumer-trendspotter-william-higham-managing-director/4003767.article. 
  3. ^ "OnePoll unveils iPhone survey app". research-live.com. 2 November 2010. http://www.research-live.com/news/technology/onepoll-unveils-iphone-survey-app/4002710.article. 
  4. ^ "OnePoll looks for international growth ahead of AIM listing". research-live.com. 2 November 2009. http://www.research-live.com/news/new-business/onepoll-looks-for-international-growth-ahead-of-aim-listing/4001307.article. 
  5. ^ "OnePoll looks for international growth ahead of AIM listing". research-live.com. 2 November 2009. http://www.research-live.com/news/new-business/onepoll-looks-for-international-growth-ahead-of-aim-listing/4001307.article. 
  6. ^ http://www.onepoll.com/press/
  7. ^ "New MD for research firm OnePoll". The Drum. 8 October 2010. http://www.thedrum.co.uk/news/2010/10/08/16044-new-md-for-research-firm-onepoll/. 
  8. ^ "OnePoll appoints consumer trendspotter William Higham managing director". research-live.com. 8 October 2010. http://www.research-live.com/news/people/onepoll-appoints-consumer-trendspotter-william-higham-managing-director/4003767.article. 
  9. ^ "OnePoll appoints consumer trendspotter William Higham managing director". research-live.com. 8 October 2010. http://www.research-live.com/news/people/onepoll-appoints-consumer-trendspotter-william-higham-managing-director/4003767.article. 
  10. ^ "OnePoll looks for international growth ahead of AIM listing". research-live.com. 2 November 2009. http://www.research-live.com/news/new-business/onepoll-looks-for-international-growth-ahead-of-aim-listing/4001307.article. 
  11. ^ "OnePoll unveils iPhone survey app". research-live.com. 2 November 2010. http://www.research-live.com/news/technology/onepoll-unveils-iphone-survey-app/4002710.article. 
  12. ^ "New MD for research firm OnePoll". The Drum. 8 October 2010. http://www.thedrum.co.uk/news/2010/10/08/16044-new-md-for-research-firm-onepoll/. 
  13. ^ "New MD for research firm OnePoll". The Drum. 8 October 2010. http://www.thedrum.co.uk/news/2010/10/08/16044-new-md-for-research-firm-onepoll/. 
  14. ^ http://www.72point.com/the-team
  15. ^ "OnePoll looks for international growth ahead of AIM listing". research-live.com. 2 November 2009. http://www.research-live.com/news/new-business/onepoll-looks-for-international-growth-ahead-of-aim-listing/4001307.article. 
  16. ^ "Dickensian Christmas ahead as Conservative cuts hit kids' toy spending". Toy News. 4 November 2010. http://www.toynews-online.biz/news/33139/Dickensian-Christmas-ahead-as-Conservative-cuts-hit-kids-toy-spending. 
  17. ^ "Brits get late start". The Sun. 24 October 2010. http://www.72point.com/ul/image1_1041_188314.jpg. 
  18. ^ "TOYS WERE US". The Sun. 22 September 2010. http://www.72point.com/ul/image1_999_481805.jpg. 
  19. ^ "Transformers Robots 'Britain's most popular toy' over past 25 years". The Telegraph. 22 September 2010. http://www.72point.com/ul/image0_999_102007.jpg. 
  20. ^ "Transformers@The UK's most popular toy 25 years". Metro. 22 September 2010. http://www.72point.com/ul/image0_999_279054.jpg. 

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