- O: The Oprah Magazine
-
O: The Oprah Magazine 
Oprah Winfrey and Ellen DeGeneres on the cover of O.Editor Susan Casey Frequency Monthly Circulation 2,415,336 for the first 6 months of 2010[1] First issue 2000 Company Hearst Corporation Country USA Language English Website Oprah Winfrey ISSN 1531-3247 O: The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey and Hearst Corporation.
Contents
Overview
It was first published on April 19, 2000. As of June 2004[update], its average paid circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page. [2] While most US magazine sales declined in 2009, O Magazine increased its newsstand sales by 5.8 percent to 662,304 copies during the second of half of the year.[3] The magazine's newsstand sales fell 15.8% during the first half of 2010,[4] while its subscription circulation increased,[1] and sales fell 8.2% in the latter half of the year.[5]
Since its inception, Oprah has appeared alone on the cover of each issue. The first shared cover is her April 2009 issue in which she appears with the First Lady Michelle Obama.[6] The second shared cover is with fellow daytime host Ellen DeGeneres on the December 2009 issue. Four separate covers were shot for this special holiday issue.[7] The December issue of O hit newsstands on November 12, 2009.[8]
iPad App
On November 17, 2010, The Oprah Magazine’s Publisher Hearst Magazines unveiled the December issue of The Oprah Magazine on the iPad, The app includes videos of Oprah, an extensive "Holiday Gift Guide", and an entry for the "12-Day Holiday Give-O-Way" sweepstakes.[9]
Staff
In July 2009, Susan Casey became the editor-in-chief of the magazine. Before joining, she was the development editor of Time Inc.. Casey was editor-in-chief of Sports Illustrated Women, editor-at-large for Time Inc., and creative director of Outside.
Casey wrote The New York Times bestseller The Devil's Teeth: A True Story of Obsession and Survival Among America’s Great White Sharks, and The Wave.
In September 2009, the magazine hired former Publishers Weekly editor–in–chief Sara Nelson as books editor at O.[10][11][12]
Public perception
In a March 2001 an article entitled O Positive, Noreen O'Leary argued that Winfrey was well on her way to influencing the content of women's magazines beyond her own, just as she has helped reshape daytime TV and the world of book publishing.[13]
Brockmeyer lawsuit
In April 2001, Oprah Winfrey and the Hearst Corporation were sued for trademark infringement by Ronald Brockmeyer, the publisher of «O» Magazine, a German erotic periodical which predated Winfrey's magazine by several years. In a March 2003 decision, Judge John Koeltl dismissed the suit, citing the different content of the two magazines and the irregular publication schedule and minimal American sales of the German magazine.
References
- ^ a b Newsstand Magazine Sales Slide; The Wrap; Dylan Stableford; August 9, 2010
- ^ http://www.saarf.co.za/topmags.htm
- ^ http://www.cleveland.com/business/index.ssf/2010/02/us_magazine_circulation_falls.html
- ^ Adams, Russell (August 10, 2010). "Magazine Circulation Falls Further". The Wall Street Journal. http://online.wsj.com/article/SB10001424052748704388504575419202376842786.html.
- ^ http://www.adweek.com/news/press/circulation-news-not-good-big-magazine-publishers-126575
- ^ http://www.oprah.com/article/omagazine/20090223-orig-michelle-obama-oprah
- ^ http://www.oprah.com/survey/omagazine/200912-omag-cover-poll
- ^ http://www.oprah.com/article/omagazine/200912-omag-ellen-degeneres-oprah-cover
- ^ "The Oprah Magazine debuts on iPad". iPad app info added. http://www.newstatesman.com/magazines/2010/11/oprah-magazine-ipad-store. Retrieved 17 November 2010.
- ^ Keith J. Kelly (September 11, 2009). "Casey's at the bat at O, The Oprah Magazine". New York Post. http://www.nypost.com/p/news/business/item_BrTQNjjs4wmQL4bRcl19KN. Retrieved 2010-10-05. "assumed by Sara Nelson, the mag's new book director..."
- ^ KEITH J. KELLY (September 10, 2009). "Oprah's O in overhaul". New York Post. http://www.nypost.com/p/news/business/item_EwKYr7ffcgwz3KvTK2fYfL. Retrieved 2010-10-05. "Sara Nelson was named books editor..."
- ^ Lynn Neary (September 10, 2010). "How To Sell A Book? Good Old Word Of Mouth". National Public Radio. http://www.npr.org/templates/story/story.php?storyId=129757766. Retrieved 2010-10-05. "Sara Nelson, book editor at Oprah's O magazine, said ..."
- ^ O'Leary, Noreen (2001). "O Positive - O, The Oprah Magazine, profile - Statistical Data Included". Brandweek. http://findarticles.com/p/articles/mi_m0BDW/is_10_42/ai_71559754/?tag=content;col1.
External links
- Official magazine websites: Oprah Winfrey and Hearst
- Magazine summary, including ABC Circulation information and mission statement
- Oprah gives 'O' magazine staffers $10K each to celebrate 10th anniversary
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