Noetix

Noetix

Type	Private
Industry	Business Intelligence Software Company Data Warehousing Packaged Analytics Operational Reporting Strategic Reporting
Founded	1994
Headquarters	Redmond, Washington
Key people	Morris Beton, CEO Doug Moore, CFO David Langston, EVP Sales & Marketing
Products	NoetixViews Noetix Analytics Noetix Generator Noetix Platform NoetixAnswers Noetix Search
Website	http://www.noetix.com

Noetix is a privately held business intelligence software company founded in 1994 that assists customers in simplifying access to data from their enterprise applications. The company is headquartered in Redmond, Washington.

History

In 1996, Aris Software acquired Noetix and the NoetixViews technology. NoetixViews enables organizations to leverage their current business intelligence infrastructure and tools to deliver faster, easier access to operational data. In September 2000, Aris Software was spun off as a separate company, creating Noetix Corporation and extending the functionality of NoetixViews to the Noetix Solution, an integrated family of products for operational reporting.

In October 2009, Noetix acquired business intelligence analytics company, Jaros Technologies Corporation. The company specialized in packaged analytics for Oracle E-Business Suite. Leveraging technology obtained from the acquisition, Noetix introduced Noetix Analytics, an affordable, packaged analytics option for Oracle Applications customers that significantly reduces the manual effort required to execute a data warehouse strategy.

Today, with more than 1,400 customers worldwide, Noetix continues to experience dramatic growth and strong financial success.

Timeline

• 1994 Noetix incorporated; NoetixViews introduced
• 1996 Noetix EUL Generator introduced
• 1999 Noetix Platform introduced
• 2002 Noetix for Siebel introduced
• 2003 Noetix Dashboard introduced
• 2006 Noetix Generator for Cognos introduced
• 2007 Noetix Generator for Business Objects introduced; Noetix Generator for PeopleSoft introduced
• 2008 Noetix Generator for Oracle BI introduced
• 2009 Noetix acquires Jaros Technologies; Noetix Analytics introduced

Challenges within the Business Intelligence Industry

Enterprise applications such as Oracle E-Business Suite are designed for efficient transactions, not for easy business reporting. Enterprise application databases are a forbidding area for the average business user. These high-powered databases manage complex, arcane data structures, which often frustrate the efforts of non-technical users when they need to create operational reports.

Business intelligence (BI) vendors have made attempts to facilitate user-driven reporting from operational applications, but not always successfully. Query and reporting tools from leading BI providers such as IBM/Cognos, SAP/Business Objects and Oracle provide generic metadata templates that attempt to jumpstart the mapping of technical metadata to business-oriented terminology. However, these vendors’ tools still require a significant amount of manual effort to map it all together. The follow-on consulting effort takes considerable time and financial investment.

To help jumpstart user-friendly reporting from line-of-business applications, the ideal solution would require that a meaningful business terminology-to-database mapping or “metadata layer” be built before any report development can begin. Also, the ideal solution would need to automatically build reports, queries, and analytics based on the actual configuration of BI-relevant metadata in the customer’s source ERP or CRM applications. A one-size-fits-all approach to application reporting doesn’t work because of custom business rules, specific user roles, security and unique organizational hierarchies in each organization’s application environment.

The key application-to-reporting challenge for any organization is to bridge the information gap between the source application’s database complexity and the user’s need for speed and simplicity.

Recognition

Noetix has received a great deal of industry acclaim including recognition from the following influential groups and news organizations.

Industry Analyst Research Reports

• Noetix participated in an IDC Analyst Connection Q & A titled Business Intelligence Solutions – Now More Than Ever. ^[1]
• Noetix participated in an Aberdeen Research Report titled Self-Service BI: Empowering the Line-of-Business Manager. ^[2]
• Noetix participated in an IDC Analyst Connection Q & A titled, Maximizing Your Business Intelligence Investments in a Tough Economy. ^[3]
• Noetix was included in a Forrester Research analyst study titled: Continued Innovation In Business Intelligence: Data Discovery Accelerators. ^[4]
• Noetix was featured in an IDC Vendor Profile titled Noetix: Getting Analytics to Business Users in an Oracle Applications Environment. ^[5]
• Noetix was featured in a Forrester Research analyst study titled Noetix’s Solution Maps Applications to Users. ^[6]

News Articles

• “Must-know BI and reporting trends for Oracle eBusiness Suite adopters.” ^[7]
• “KU Technologies: A Noetix Case Study.” ^[8]
• “When the pomegranates are ripe, BI is ready.” ^[9]
• “Noetix Acquires Jaros.” ^[10]
• “Some Best-of-Breed Technology Vendors Buck the Impact of the Recession.” ^[11]
• “BI Bridge-Building: Q&A With Noetix CEO Morris Beton.” ^[12]
• “Noetix Celebrates Fifth Consecutive Year of Double-Digit Revenue Growth.” ^[13]
• “Custom Business Views for Oracle BI.” ^[14]
• “Noetix Simplifies BI Reporting Within Oracle and Cognos at The Economical Insurance Company.” ^[15]
• “Smarter HR: Functional Reporting at Burlington Coat Factory.” ^[16]
• “Case Study: Knouse Foods and Noetix.” ^[17]
• “Emerson Process Management: Creative Insight for Complex Reporting.” ^[18]
• “Diving Into Dashboards.” ^[19]

Business and Product Awards

• In 2011, Noetix was inducted into the KMWorld magazine Hall of Fame. This designation goes to companies representing the best and most frequent additions to the forward momentum of technology innovations in the industry.
• Noetix was chosen as one of ten finalists for the prestigious Stevie 2010 American Business Awards in the category for Best Overall Company of the Year with up to 2,500 employees.
• Noetix Analytics was selected as a 2010 KMWorld Trend-Setting Product.
• Noetix Analytics was chosen as one of ten finalists for the prestigious Stevie 2011 American Business Awards in the category for New Computer Software Product or Service of the Year (for companies with up to 2,500 employees).
• Noetix was featured in KMWorld’s 100 Companies That Matter in Knowledge Management for the eighth consecutive year.
• In 2011, for the fifth year in a row, Noetix was included in the annual "Best Companies to Work For” listing by Seattle Business magazine, honoring companies that recognize employees as their greatest asset.
• Noetix was voted a Best Workplace for Recycling and Waste Reduction by King County for the third consecutive year, in 2011.
• Noetix was selected as a finalist in the eWeek 7th Annual Excellence Awards in June 2007.
• Noetix and Florida Rock Industries Recognized as DM Review 2007 Innovative Solution Winners.
• Noetix wins SIIA 2004 Codie Award for Best Business Intelligence or Knowledge Management Solution.
• Noetix was honored with Red Herring’s Top 100 Private Companies Award in May 2004.

Partner Awards

• Noetix was honored as a Cognos Technology Partner of the Year in 2008.
• Noetix Generator achieved prestigious SAP-certified integration with Business Objects XI.
• NoetixViews received a validated integration with Oracle Applications through Oracle’s Application Integration Architecture for Partners Initiative.

Notes

1. ^ Dan Vesset, IDC Research. October 2010.
2. ^ Michael Lock, Aberdeen Research. May 2010.
3. ^ Dan Vesset, IDC Research. June 2009.
4. ^ Boris Evelson with Connie Moore, Rob Karel, J. Paul Kirby, Jamie Barnett. Forrester Research. June 21, 2007.
5. ^ Dan Vesset and Brian McDonough, IDC Research. May 2007.
6. ^ Keith Gile, Forrester Research. Sept. 25, 2002.
7. ^ TechTarget / SearchOracle.com. Dec. 2010.
8. ^ KMWorld. Nov./Dec. 2010.
9. ^ KMWorld. Oct. 2010.
10. ^ Information Management. Oct. 9, 2009.
11. ^ Managing Automation. April 2009.
12. ^ E-Commerce Times. April 13, 2009.
13. ^ Database Trends & Applications. March 18, 2009.
14. ^ KMWorld. Oct. 2008.
15. ^ DM Review. July 2008.
16. ^ BI Review. December 2007.
17. ^ DM Review. Nov. 13, 2007.
18. ^ OAUG Insight. Summer 2006.
19. ^ CIO Decisions. June 2006.