No Size Fits All: From Mass Marketing to Mass Handselling

No Size Fits All: From Mass Marketing to Mass Handselling is a book written by Tom Hayes and Michael S. Malone.^[1][2]

References

1. ^ Malone, Michael S. (November 13, 2009). "Living in a Bipolar Business World". ABC News. http://abcnews.go.com/Business/SmallBiz/navigating-flat-bumpy-business-world/story?id=9067473. Retrieved 25 November 2009. 
2. ^ Pacter, Richard (November 23, 2009). "Marketing to the masses, one at a time". Miami Herald. http://www.miamiherald.com/business/story/1346407.html. Retrieved 25 N.