- Nine Shift
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Nine Shift is a term describing the transition in post-industrial societies from the Industrial Age of the 20th century to the Information Age of the 21st century.
The book, Nine Shift: Work, life and education in the 21st century, is co-authored by William A. Draves and Julie Coates, and was first published in 2004.
The premise of the book is that the World Wide Web is a technology so forceful that it changes society, just as the invention of the automobile changed society 100 years ago.
All of these changes are taking place within just 20 years, between 2000 and 2020, say the authors, just like the major inventions and changes of the Industrial Age took place between 1900 and 1920.
The authors say that about 75% of life will be different in 2020, just like about 75% of life was different in 1920 than in 1900. The term Nine Shift derives from the notion that of the 24 hours in a day, about 12 hours are discretionary and nine of those hours will be spent differently by the average person in 2020 as compared to 2000.
Draves and Coates then describe nine major shifts taking place during this transition time between the Industrial Age and the Information Age. They are: 1. People work from home. 2. Intranets replace offices. 3. Networks replace pyramids. 4. Trains replace cars. 5. Dense neighborhoods replace suburbs. 6. New social infrastructures evolve. 7. Cheating becomes collaboration. 8. Half of all learning is online. 9. Education becomes web based.
In 2005, the BBC BBC sent its Global Business reporter Peter Day Peter Day (BBC broadcaster) to River Falls, Wisconsin, River Falls, Wi to interview Draves and Coates. The radio program aired worldwide and as a result of the BBC publicity, the authors have since been giving about two speeches a month to various business, educational and citizen groups in the United States, Canada, United Kingdom, and Russia. In 2007 the book was translated into Russian.
Advocates of the Nine Shift perspective are often called NineShifters. Some 2,000 people read the Nine Shift weblog each month. An annual update on the progress of the nine shifts is published each year by the Learning Resources Network (LERN)Lern. Draves also does an original annual updated Nine Shift speech reviewing the year just past which premieres at the LERN conference in the fall.
External links
- Nine Shift: Work, life and education in the 21st century, www.NineShift.com the book’s web site
- Nine Shift weblog [www.nineshift.typepad.com]
- William A. Draves [www.WilliamDraves.com] about the co-author
- Generational Learning Styles, [www.generationallearningstyles.com] about co-author Julie Coates
- Learning Resources Network (LERN), [www.lern.org] about the publisher
Authors William A. Draves and Julie Coates
Country United States
Languages English and Russian
Subject(s) 21st century; business; future; education.
Publisher Learning Resources Network (LERN)
Publication date 2004
Media type Paperback book
Pages 298
Categories:
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