NewBlue

NewBlue
NewBlue, Inc.
Type Privately-held
Industry Software
Founded (2001)
Headquarters La Jolla, California, USA
Products Video and audio plugins
Website http://www.newblueinc.com

NewBlue, Inc. creates the NewBlueFX line of digital video and audio plugins for non-linear editors including Sony Vegas, Avid Media Composer, Apple Final Cut Pro, and Edius.

Todor Fay and Melissa Jordan Grey, NewBlue's founders, have produced hardware and software products on multiple computer platforms, including Blue Ribbon Soundworks'[1] Bars and Pipes MIDI sequencer, the AudioActive interactive audio engine, and Microsoft's DirectMusic[2].

In 2011, NewBlue released an app called Vibop!. The app allows users to shoot, edit and share videos with friends on social networking sites using an iPhone. [3]

Contents

Products

NewBlueFX produces a series of Products:

Media Generators

  • NewBlue Titler Pro

Video Effects

  • NewBlue Art Effects
  • NewBlue Film Effects
  • NewBlue Light Effects
  • NewBlue Motion Effects
  • NewBlue Paint Effects
  • NewBlue Stabilizer
  • NewBlue Video Essentials I
  • NewBlue Video Essentials II
  • NewBlue Video Essentials III
  • NewBlue Video Essentials IV
  • NewBlue Video Essentials V

Transitions

  • NewBlue 3D Explosions
  • NewBlue 3D Transformations
  • NewBlue Art Blends
  • NewBlue Motion Blends
  • NewBlue Paint Blends
  • NewBlue Light Blends

Tools

  • AVCHD UpShift

Audio filters

  • NewBlue Audio Equalizers
  • NewBlue Audio Essentials
  • NewBlue Audio Scrubbers
  • NewBlue Audio Tools
  • NewBlue Sound Benders


Bundles & partnerships

NewBlueFX plugins are included in: Adobe Systems' Premiere Elements 7[4], Sony's Vegas Movie Studio 9 Platinum Pro Pack[5], Corel's VideoStudio X2[6], AVS Video Editor[7], MixMeister's DJ mixing software[8], and, most recently, Titler Pro is included in Sony Vegas Pro 11[9].

Critical reception

NewBlueFX plugins have been recognized favorably by critics in such video industry publications such as EventDV[10], Microfilmaker Magazine[11][12], and Post Magazine[13]. In Microfilmmaker Magazine's review of Video Essentials[14], Ryan Graham observed: "I continue to be impressed not only with the quality and user-friendliness of NewBlueFX’s plugins, but also with how inexpensive they are."

References

  1. ^ "Microsoft Corp acquires Blue Ribbon SoundWorks Ltd". Thomson Financial. 1995-10-17. http://www.alacrastore.com/storecontent/Thomson_M&A/Microsoft_Corp_acquires_Blue_Ribbon_SoundWorks_Ltd-502715020. Retrieved 2009-05-29. 
  2. ^ "DirectMusic For The Masses". Gamasutra. 1998-11-06. http://www.gamasutra.com/view/feature/3294/directmusic_for_the_masses.php. Retrieved 2009-05-29. 
  3. ^ Ryan Lawler, GigaOm. "Vibop: Shoot, edit and share videos on the iPhone." July 14, 2011. Retrieved July 28, 2011.
  4. ^ "Adobe - Adobe partners & offers". Adobe Systems. http://www.adobe.com/products/photoshop/family/partneroffers/. Retrieved 2009-06-17. 
  5. ^ "Sony Creative Software - Vegas Movie Studio 9 Platinum Pro Pack". Sony. http://www.sonycreativesoftware.com/moviestudiopp. Retrieved 2009-05-29. 
  6. ^ "VideoStudio X2 - Video Editing". Corel. http://www.corel.com/servlet/Satellite/us/en/Product/1219160094435. Retrieved 2009-05-29. 
  7. ^ "Pinnacle Studio 9 Bonus DVD". Pinnacle Systems. http://www.pinnaclesys.com/PublicSite/us/Products/Consumer+Products/Home+Video/Studio+Family/Studio+version+9+Support/Software+Updates+and+Drivers/Studio+version+9/Unlock+fix+pour+Studio+9+Bonus+DVD+Revision+4.htm?mode=documents&Display=1. Retrieved 2009-06-17. 
  8. ^ "MixMeister DJ Mixing Software". MixMeister. http://www.mixmeister.com/company_partners.html. Retrieved 2009-06-17. 
  9. ^ "What's New in Sony Vegas Pro 11". EventDV.net. http://www.eventdv.net/Articles/News/Feature/What%27s-New-in-Sony-Vegas-Pro-113f-78309.htm. Retrieved 2011-10-27. 
  10. ^ "In the Studio: NewBlueFX Video Essentials". EventDV.net. 2009-01-30. http://www.eventdv.net/Articles/ReadArticle.aspx?ArticleID=52445. Retrieved 2009-05-29. 
  11. ^ "Software Review: NewBlueFX: Film Effects". Microfilmmaker Magazine. 2008-10-01. http://www.microfilmmaker.com/reviews/Issue35/FilmEffects.html. Retrieved 2009-06-17. 
  12. ^ "Software Review: NewBlueFX: Art Effects". Microfilmmaker Magazine. 2009-01-01. http://www.microfilmmaker.com/reviews/Issue38/NBFXAE_1.html. Retrieved 2009-06-17. 
  13. ^ "NewBlueFX for AVX". Post Magazine. 2008-06-23. http://www.postmagazine.com/Publications/Post-Magazine/2008/July-1-2008/REVIEW-NEWBLUEFX-FOR-AVX.aspx. Retrieved 2009-05-29. 
  14. ^ "Software Review: NewBlueFX: Video Essentials". Microfilmmaker Magazine. 2009-04-01. http://www.microfilmmaker.com/reviews/Issue41/VidEss1.html. Retrieved 2009-05-29. 

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