- Motivequest
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MotiveQuest is an independent market research company, with capabilities and services focussed on online ethnography. Its work has been highlighted by Forrester Research for its strategy-led brand monitoring services. Trade publications such as Advertising Age and books, including Groundswell (book) and Shoptimism , that cover the impact of social technology and social media on marketing, have also cited research completed by MotiveQuest for clients such as Mini.
Contents
History and Overview
MotiveQuest was founded in 2003 by David Rabjohns, formerly executive vice president director of brand planning for Leo Burnett Worldwide in Chicago. MotiveQuest, headquartered in Evanston, IL, maintains offices in and New York, NY and Portland, OR. Its clients include: Beam Global Spirits & Wine, Citi, Chrysler, Grey Group, Kraft Foods, Microsoft, Nike, Novartis, and State Farm Insurance.
Leadership
David Rabjohns, Founder and CEO
Brook Miller, CTO
Kirsten Recknagel, COORecognition and Awards
In 2009, the Jay Chiat Awards for Strategic Excellence, conferred by the American Association of Advertising Agencies, awarded MotiveQuest a gold award for its research titled “Selling a Car by Not Selling a Car.”
Competitors
References
Forrester Research, How To Choose The Right Social Technologies, March 2008
Forrester Research, MotiveQuest Delivers Strategy-Led Brand Monitoring Services, The Forrester Wave Vendor Summary, Q3 2006
Forrester Research, The Forrester Wave: Brand Monitoring, Q3 2006
External links
Categories:- Marketing research companies of the United States
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