- Mexilink
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Mexilink Inc. is a distributor of Mexican products headquartered in Houston, Texas.[1] As of 2009 Salvador Escalona is the CEO.[2]
Mexilink opened in May 1999 with an initial investment of $300,000.[3] The first brand the company imported was Dolores. Escalona saw another advertisement from another company's branded tuna, which described that company's product as the second most popular in Mexico. The most popular, from Dolores, was not sold in the United States. Escalona traveled to the Dolores headquarters in Mazatlán and offered to have Dolores's goods sold in the United States. Dolores agreed to the deal. After Mexilink opened, Tajín, a seller of seasonings, agreed to have its products distributed by Mexilink.[2]
Mexilink turned a profit in 2000, and it made its first one million dollars in 2001. In 2002 the company had $4.3 million in sales. This increased to $21.9 million in 2006. Around 2007 Entrepreneur ranked Mexilink #210 in its listing of Hot 500 Companies.[3] Mexilink had $29 million in revenue in 2008, and it expected to make more than $40 million in 2009. In the late 2000s the company provided bilingual marketing materials for grocery stores to mainstream brands.[2]
As of 2009 the products exported by the company include Dolores brand canned tuna fish, Encanto branded corn chips, Tajín branded spices, and Veladora Mexico religious candles.[2]
Encanto said that the business is doing well because of the Mexican American immigrants into the United States, who form the core group of consumers of the products distributed by Mexilink.[2]
References
- ^ "Contact Us." Mexilink. Retrieved on December 10, 2009. "MEXILINKINC. 11767 KATY FWAY S750 HOUSTON, TEXAS 77079"
- ^ a b c d e Moreno, Jenalia. "Imported brands are a flavorful link to Mexico." Houston Chronicle. December 9, 2009. Retrieved on December 10, 2009.
- ^ a b "Mexilink Inc." Entrepreneur. Retrieved on December 10, 2009.
External links
Categories:- Companies based in Houston, Texas
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