Frusen Glädjé

Frusen Glädjé

Frusen Glädjé was a company that made ice cream for the U.S. market. It was founded in 1980 by Richard Smith. Although the ice cream was made in the United States of America, some people say the quasi-Swedish name and packaging of Frusen Glädjé ("Frusen glädje" – without the acute accent – means "frozen joy" or "frozen delight" in Swedish) intentionally misled people that it was imported. Another ice cream producer, Häagen-Dazs, sued unsuccessfully in 1980 to stop them from using a "Scandinavian marketing theme". Häagen-Dazs's complaints included Frusen Glädjé's "prominently displayed list of the product's natural ingredients, a list of artificial ingredients not found in the ice cream, directions for serving and eating the ice cream (essentially that it was best served soft), and a map of Scandinavia." [http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/ipr_11_95.html]

Erhard Sommer was the president of Frusen Glädjé.

It was produced at a Dairy Lea plant with special equipment and sold in 10 states in 1981, including New York and California. Marketing materials said "The ice cream that appeals to the sybaritic buyer with a taste for the very finest." Television commercials typically featured the catch phrase, "I ate all the Frusen Glädjé." Frusen Glädjé was available in eight flavors (15 in the New York shop). Frusen Glädjé was distributed in every state by the end of 1982, reaching an annual production of 30 million pints, up from 18 million in 1981.

In 1985, Smith sold Frusen Glädjé to Kraft General Foods. The fate of the brand is unclear from then on. A Kraft spokeswoman states that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993. A spokesman for Unilever claims that Frusen Glädjé was not part of the deal. The brand has essentially disappeared.

External links

* [http://www.csmonitor.com/2000/0928/p23s2.html 'Whatever Happened To...Frusen Gladje?] The Christian Science Monitor September 28, 2000. Article includes more information on the sale to Unilever

* [http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/ipr_11_95.html Trade Dress Protection for Advertising Campaigns] , More information on the lawsuit

ee also

*Foreign branding


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Frusen Glädjé — era el nombre de una compañía productora de helado de Estados Unidos .Fue fundada en 1980 por Richard Smith .Aunque éste helado era fabricado en Estados Unidos ,algunas personas se dejaban llevar por el nombre sueco que se leía en el envase… …   Wikipedia Español

  • Foreign branding — is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign sounding names. Contents 1 Non English brand names in English speaking countries 2 English brand names in non… …   Wikipedia

  • Kraft Foods — Inc. Type Public Traded as NYSE: KFT Dow Jones Industrial Avera …   Wikipedia

  • Hūsker Dū? — For other uses of Hūsker Dū, see Husker Du. Hūsker Dū? is a young children s memory game published in Denmark and also later Sweden in the 1950s, and is still in print. The name means Do you remember? in Danish and Norwegian.Game playThe game… …   Wikipedia

  • Häagen-Dazs — Un negocio de Häagen Dazs en el Fashion Show Mall de Las Vegas Strip en Paradise, Nevada, Estados Unidos …   Wikipedia Español

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”