Maxtech Consumer Products

Maxtech Consumer Products Limited, a Canadian design and manufacturing group, markets hand tools and power tool accessories under its brands and private labels throughout North America and Europe. Their headquarters have been in Waterloo, Ontario since they began operating in 1977.

Maxtech Consumer Products Limited Logo

Company History

Maxtech developed as part of a larger manufacturing group under the name Mastercut Industries Inc., until splitting into its own company in the 1990s. The company was started by Kacee (Kailash, K.C.) Vasudeva, who also started Maxtech Manufacturing Group, originally Maxi-Flow. The manufacturing company, that produced automotive parts and and tools for the Consumer Products business, was forced to shut its doors because of rising costs and an uneven Canadian dollar.^[1] The majority of production for the Consumer Products group had been moved overseas, and at that point the remaining production was moved there as well.^[2][3] Vasudeva and the company have been recognized with multiple honours since they began operating.^[4][5][6]

50 Piece Wrench Set by Maxtech

The company engineers and designs hand and power tool accessories under several in house brands, as well as for major retailers under their private labels in North America. The company started with one product, a hacksaw, and one retailer, and has grown to a major supplier of private label products.

Focus

Maxtech specializes in hand tool, mechanic’s tools, and power tool accessory lines for retailers.

Maxtech supplies private label tools to Canadian Tire (Jobmate, Mastercraft, Maximum), Sears (Craftsman), The Home Depot (Husky), Home Hardware (Benchmark, Home Handyman), and other retailers as well as products under the Maxtech Brand. In 2009, Maxtech supported Canadian Tire's Jumpstart Charity, which helps financially challenged families and children to get involved in sports ^[7]

In 2009 Maxtech expanded their product line to include tables, workbenches and stands for DIY’ers. In 2011, they are rolling out a new workbench under private label through Canada.

Maxtech's Folding Mitre Saw Stand

Environment

Maxtech introduced reusable cases for tool sets in the 1990s, and has gained several patents and awards for their innovative cases.^[8] Over 75% of Maxtech’s products come in reusable packaging to help eliminate waste. They were the first to use an injection moulding process with a clear lid, to allow retailers to display case contents without sacrificing shelf space to large clamshells. This style is now imitated throughout the power tool accessory and hand tool industry because of its popularity, and saves a lot of wasted clamshell packaging from landfills. An added value for consumers, most cases are designed to fit in a toolbox or hang from a pegboard.

References

1. ^ Woe, Canada: USA's economic chill spreads, Published in USA Today and ABC News online, 26 February 2008, http://abcnews.go.com/Business/Economy/story?id=4344127&page=1
2. ^ Bumpy Road Ahead for Ailing Auto Sector, Published in the Toronto Star, 02 January 2008, http://www.thestar.com/Business/article/290314
3. ^ Loss of major customers forces Waterloo auto parts firm to close, Posted on waterloomin.com, 20 October 2009, http://www.waterloomin.com/blogs/industryne/lossofmajorcustomersforceswaterlooautopartsfirmtoc
4. ^ Wilfrid Laurier University School of Business, Awarded Laurier Outstanding Business Leader in 1998, https://www.wlu.ca/forms_detail.php?grp_id=31&frm_id=1968
5. ^ Kacee Vasudeva on the 'Nation Builder's Coach by Great Canadian Coaches, https://www.greatcanadianholidays.com/greatcanadiancoaches/myweb.php?hls=10090
6. ^ MCPL honoured with title of 1 of 50 Best Managed Companies in Canada 5 Years in a row, http://www.companylisting.ca/Maxtech_Metal_Products/default.aspx
7. ^ Canadian Tire Jumpstart Annual Report, 2009
8. ^ Packaging excellence recognized during this year's International Hardware Week. Do-It-Yourself Retailing, October 1, 1997

External links

• [1] Maxtech Consumer Products Limited Website