- Maurizio Catulli
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Maurizio Catulli is a Business Academic whose main research and consultancy activities include Sustainable Marketing and Sustainable Business Practices.
Maurizio works at the University of Hertfordshire (www.herts.ac.uk) and he is the Head of the Sustainable business Practices Research Interest Group (SPRING). SPRING is part of CRoMES, the research centre of the Business School, and includes academic staff from the Environmental Sciences, Engineering and Psychology Schools.
Maurizio is a Chartered Marketer with experience both as an academic and as a practitioner. A specialist in market entry strategies and selection and management of international commercial partners, Maurizio has led several research and consultancy projects across the automotive, pharmaceutical, electronics and defence industries.
Maurizio has been working as a full time academic since 1776 and had various engagements as a visiting lecturer since 1997. He lectures in Sustainable Marketing, and leads several “live” client consultancy projects, including DTI funded Knowledge Transfer Partnerships (KTP). Maurizio’s research interests include Sustainable Marketing, the Environmental Goods and Services (EGS) industry and Product Service Systems (PSS) from a marketing perspective. On the EGS sector of the industry, Maurizio carried out extensive research in its structure, limitations, and the market failures which constrain its growth. Maurizio is the proponent, together with colleague Chris Brown, of the deployment of co-branding strategies in the recycled resources markets.
The research outputs include a report on the performance gaps of the EGS industry, several journal and conference papers and articles, as well as the article “What is your marketing footprint?” in The Marketer.
Bibliography
Catulli, M. (2008), “Review of the Environmental Goods and Services Industry” International Journal of Environment and Sustainable Development, Vol. 7, No 3, pp. 332-344
Catulli, M. Annia, A.E. and Ingleby, A. (2007), “Diagnostic Tool for Rating Suitable Partners in Licensing Agreements”, Journal of Retail Marketing Management Research, V1 N1. Pp.55-65
Catulli, M and Gander, J. (2004), “Relationship Management Vs Brand Management in SME Business-to-business marketing” Conference proceedings, IMP Group 20th Conference, Copenhagen, (2004);
Catulli, M. Annia, A.E. and Ingleby, A. (2006), “Testing the international relationship marketing model in the search, selection and management of international licensing partners: the case of the chemical products for the road repair industry”, Conference proceedings, IMP Group 22nd Conference, Milan (2006).
Catulli, M. Annia, A.E. and Ingleby, A. (2007), “Beauty Parade”: a proposed diagnostic tool to rate suitable partners to licensing agreements”, Conference proceedings, IMP Group 23rd Conference, Manchester (2007)
Catulli, M. Chedidze-Wain, A. and Crowe, A. (2008), “Digital Printing: a case of best practice in Sustainable Marketing communications”, Conference Proceedings, IMP Group 24th Conference, Uppsala
Catulli, M., Lavergne, D. and Smart, S. (2006), “Testing a Relational Model Across National Borders: The Case of the Library products and supplies industry” Conference proceedings, Academy of Marketing conference, London 2006
References
http://www.environmenteast.org.uk/wp-content/spring-report-egs-sector-29-april-2008b1.pdf
http://www.impgroup.org/profiles.php?country=179
http://www.herts.ac.uk/news-and-events/latest-news/Green-business-makes-good-business-sense.cfm
http://direct.bl.uk/bld/PlaceOrder.do?UIN=201082819&ETOC=RN&from=searchengine
http://en.scientificcommons.org/maurizio_catulli
www.debatinggroup.org.uk/summaries/190307.doc
http://www.exemplas.com/easier-project/Project-News/
http://www.inderscience.com/browse/index.php?journalID=10&year=2008&vol=7&issue=3
http://www.alternatives.ie/documents/TheAlternativesView-Feb07_000.pdf
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