- Matthew Waldman
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This article is about the designer. For his company, see Nooka.
Matthew Waldman Born New York City, New York Nationality American Education The High School of Art and Design Occupation Chief Creative Officer, President Website nooka.com Matthew Waldman (born in Queens, New York City) is an American designer and artist currently based in New York City. He is the founder and Chief Designer of the fashion brand Nooka Inc.[1] as well as the President and Creative Director of Berrymatch LLC.[2]
Contents
Biography
Matthew was born and raised in New York and attended the High School of Art and Design on 57th street in NYC with a major in arts and architecture. While being accepted to Harvard for design, he decided to freelance at age 19 and spent a number of years as art director in corporate communications in Tokyo.[citation needed] After returning from Japan Waldman worked in New York as an Associate Art Director at Mademoiselle magazine, Art Director at YAR Communications Inc, Creative Director at New York Zoom, and Creative Director of Reuters Global Communications Studio.[3] In 2000 Matthew founded the design firm Berrymatch, which offers interdisciplinary design consulting to a variety of clients focusing on branding, print and web interactivity. He also works as an adjunct professor at Parson's the New School in New York, teaching a range of courses in product and graphic design, since 2002.[4]
Matthew maintains a personal art project, The Fairly Labor Union. Using both sculpture and paintings, the project has exhibited in a number of prominent galleries in New York, Tokyo, and Great Britain.[5] He has also participated in several other art shows in the United States, the UK and Japan including Tag the System and ArtStorm London in 2004, More Art Inaugural Exhibition, Piece of Peace Lego Exhibition in Japan, The Show Room NYC, and a solo exhibition at Stay Gold Gallery, NY.[6]
Nooka
From 1987 to 1990 was an art director in corporate communications in Tokyo. Moving back to New York City he became the Creative Director of New York Zoom inc. with backing from a Japanese based agency. During his tenure there, Nooka was conceived as a project, an ambiguously ethnic name that was Waldman's modus operandi ("new") within the word itself.[7] Tom Dixon (industrial designer) who had contacts at Seiko recommended that Waldman should contact them with a couple time concepts that he conceived while looking at a clock in London. Seiko manufactured a watch similar to the current Nooka Zoo, however when they closed all their sub-brands Waldman decided to manufacture and sell them himself. In 2005 Nooka Inc. was created. His first clients in North America were MoMA while in Asia it was United Arrows. During that time he also created the interdisciplinary design firm Berrymatch, LLC in 2000 focusing on branding, print and web interactivity.[8]
Further reading
- The Design Entrepreneur: Turning Graphic Design Into Goods That Sell - Steven Heller (graphic design), Lita Talarico (Rockport Publishers, 2008)
References
- ^ "SpearTalks: Matthew Waldman, Nooka". joshspear.com. http://joshspear.com/item/speartalks-matthew-waldman-nooka/. Retrieved 29 October 2010.
- ^ http://www.newschool.edu/parsons/faculty.aspx?id=48551
- ^ http://www.newschool.edu/parsons/faculty.aspx?id=48551
- ^ http://matthewwaldman.com
- ^ http://matthewwaldman.com
- ^ http://www.newschool.edu/parsons/faculty.aspx?id=48551
- ^ http://www.switched.com/2009/10/14/nooka-founder-matthew-waldman-talks-watch-design
- ^ http://matthewwaldman.com
External links
- NOOKA
- Interview: Matthew Waldman of Nooka in Wrist Fashion
- Matthew Waldman of Nooka in Design Glut
- NOOKA: The Info Aesthetics Of A Wrist Watch in PingMag
- SpearTalks: Matthew Waldman, Nooka in Josh Spear
- Index of articles on Matthew Waldman in Openers Japan
Categories:- Living people
- People from Queens
- American designers
- Harvard University alumni
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