Mastertrader

Mastertrader is one of the earliest online brokerage firms, founded at the height of the dot.com bubble era. It was one of the first firms to allow investors to directly buy stocks through their computers, thereby by-passing the traditional broker. The firm's founder Greg Capra is a pioneer in the field of day trading and co-authored the seminal book "Tools and Tactics for the Master Day Trader".^[1]

It currently offers clients the ability to trade stocks, options and futures on three different platforms. Although it is located in White Plains, N.Y., it services active traders and investors in over 40 countries around the world.

The firm is one of two divisions of a parent company called Pristine Capital Holdings. The second division, Pristine.com, is a trading education company.

The main business of Mastertrader is providing trading platforms and support services to active traders and investors. Trades are entered by clients through one of the firm's trading platforms, which provide direct access to markets such as the New York Stock Exchange, Nasdaq and Bats Exchange, Inc; as well as to over eighteen order routes and ECN's (Electronic communication network), such as NYSE Arca.

The main trading platform it offers is the RealTick platform created by Townsend Analytics. It also offers the eSignal trading platform owned by Interactive Data Corporation, as well as two others.

The firm was formerly known as the Executioner before changing its name to Mastertrader.com in 2001.

The firm's main competition are the larger online brokerage firms, such as E-Trade and TD Ameritrade.

References

1. ^ Arnaut, G (1998). "No Frills,Just Service With a Screen", "New York Times

• Arnaut, G (1998). "No Frills,Just Service With a Screen", "New York Times
• CNNMoney.com. (April, 01, 1999)
• http://www.pristine.com
• http://www.realtick.com
• Tools and Tactics for the Master Day Trader, by Oliver Velez and Greg Capra (2000)

External links

• • Mastertrader Official website