Marketroid

Marketroid

Marketroid is a derogatory term usually referring to marketers, by combination with droid (implying that marketers are something less than human). Used fairly frequently in the computing community, particularly for marketing divisions of companies in response to frequent vaporware announcements and other unrealistic claims. The Jargon File (version 4.4.7; public domain) has a somewhat less generous description that it's someone inside the marketing department. In particular someone that promises that the next incarnation of a product will be able to do things that will not actually be implemented, are unrealistic hard to accomplish, or are in violation of the law of physics, or describes the features in an ebullient, buzzword-laden adspeak way.[1][2][3][4]

References

  1. ^ "marketroid". http://www.catb.org/jargon/html/M/marketroid.html.  090830 The Jargon File
  2. ^ "Definitions of Web Jargon Terms from Internet Connection.". http://support.internetconnection.net/DEFINITIONS/.  090830 support.internetconnection.net
  3. ^ "The New Hacker's Dictionary". http://www.eps.mcgill.ca/jargon/jargon.html.  090830 eps.mcgill.ca
  4. ^ "Language Log: August 2005 Archives". http://itre.cis.upenn.edu/~myl/languagelog/archives/2005_08.html.  090830 itre.cis.upenn.edu

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Look at other dictionaries:

  • marketroid — noun A person who works in marketing, especially one who is ignorant and relies on buzzwords and deception. ...identically dressed in blue three piece suits, hung around accosting visitors with annoyingly impenetrable PHB marketroid jargon …   Wiktionary

  • Droid — or DROID may refer to: Droid (DJ), a Canadian DJ Droid (band), an American rock band Droid (database), a biological database Droid (film), a 1988 science fiction movie Droid (font), for the Android operating system Droid (robot), fictional… …   Wikipedia

  • multimédia — ● n. m. ou adj. ►TIQUE Il existe tout un tas de définitions, qui arrangent tour à tour les commerciaux, les utilisateurs, les fabricants, ou les médias (trouvé sur le Net: nebulous marketroid term meaning audio and visual stuff ). Le multimédia… …   Dictionnaire d'informatique francophone

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