Mark Fitzloff

Mark Fitzloff (born February 3, 1971 in Milwaukee, Wisconsin) is an American advertising creative director. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand.^[1] He is also the executive producer and screenwriter of Tempbot,^[2] Neill Blomkamp’s cult short film.

Mark has worked as a writer, and most recently Executive Creative director in the Portland, Oregon headquarter of the Wieden+Kennedy, Nike’s long-standing advertising agency. Mark runs W+K's Portland office with partners Susan Hoffman and Tom Blessington.

Mark has worked at W+K since 1999. His creative career highlights include multiple super bowl commercials,^[3] repeated recognition by top award shows, including Cannes,^[4][5] D&AD, Clios and the One Show,^[6] and leading new business for W+K including Coca-Cola, P&G and Levi's. He has also been interviewed in several business and industry trade publications,^[7][8][9] as well as on Fox News, discussing creativity in Super Bowl advertising.^[10]

In 2009, Mark contributed to the launch of WKE (WKEntertainment), W+K's digital media channel.

References

1. ^ Mae Anderson and Deanna Zamit. "Mark Fitzloff On The Spot". AdWeek. http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1002344743. "...the 34-year-old is applying lessons learned on that iconic brand for a 2007 relaunch of Old Spice, a drugstore staple whose image, and signature bottle, has been collecting dust." 
2. ^ "Full cast and crew for Tempbot (2006)". http://www.imdb.com/title/tt0978838/fullcredits. Retrieved 2009-09-21. "Mark Fitzloff: writer. Mark Fitzloff: Executive Producer" 
3. ^ "Funny Commercials World - tag: Mark Fitzloff". http://www.funnycommercialsworld.com/tag/mark-fitzloff. Retrieved 2009-09-21. "Heineken: Expedition Leader. Careerbuilder.com: Tips" 
4. ^ "Cannes Lions Winners, Shortlists and Entries Listing: Cyber Lions -Old Spice: Swaggerize Me". Cannes Lions. http://work.canneslions.com/cyber/entry.cfm?entryid=9064. Retrieved 2009-09-21. "Mark Fitzloff: Executive Creative Director, Copywriter, Creative Director" ^{[dead link]}
5. ^ "Cannes Lions Winners, Shortlists and Entries Listing: Coraline". Cannes Lions. http://work.canneslions.com/titanium/entry.cfm?entryid=487. Retrieved 2009-09-21. "Mark Fitzloff: ECD [Executive Creative Director]" ^{[dead link]}
6. ^ "Coca-Cola: Videogame". http://www.coloribus.com/adsarchive/tv-commercials/cannes-lions-videogame-506087/. "Awards: CLIO Awards 2007, ONE SHOW 2007. Creative Director: Mark Fitzloff" 
7. ^ Evan West (May 1, 2009). "Old Spice Smells Like a Billion Bucks". FastCompany. http://www.fastcompany.com/magazine/135/smells-like-a-billion-bucks.html?page=0%2C1. Retrieved 2009-09-21. "The new strategy, explains Mark Fitzloff, an executive creative director at the agency, is an irreverent spin on the kind of demonstration-based advertising that built many of P&G's 24 billion-dollar brands." 
8. ^ Stephanie Kang (January 18, 2008). "CareerBuilder Hopes 'Tough Love' Attracts". Wall Street Journal, WSJ.com. http://online.wsj.com/article/SB120062166470499523.html. Retrieved 2009-09-21. ""The fact is, our consumers are in an office," says Wieden Creative Director Mark Fitzloff. "I don't know that we had much of a choice in the matter."" 
9. ^ Stuart Elliott (January 8, 2007). "Old Spice Tries a Dash of Humor to Draw Young Men". The New York Times, NYTimes.com. http://www.nytimes.com/2007/01/08/business/media/08adcol.html. Retrieved 2009-09-21. ""Our timing was good because this is a moment when everyone appreciates authenticity, when retro is not necessarily a bad word," Mr. Fitzloff said. "So we can say, ‘You can either be authentic or trendy.'"" 
10. ^ "The Big Story w/ Gibson and Nauert: Topics and Guests for Friday, Jan. 30". FOXNews.com. January 30, 2004. http://www.foxnews.com/story/0,2933,110177,00.html. Retrieved 2009-09-21. "Super Bowl commercials: Mark Fitzloff, ad copy writer" 

External links

• A list of TV/Film/Digital adverts by Mark Fitzloff at Advertolog
• A list of Print/Outdoor adverts by Mark Fitzloff at Advertolog

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Name	Fitzloff, Mark
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Date of birth	1971-02-03
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