Magic Matt Alan

Magic Matt Alan (Matthew Alan Sherer) is an American radio personality best known for his stints at leading CHR/Top 40 stations Z-100 in New York and KIIS-FM in Los Angeles. He also performs as a magician, and is a former host on music video channel VH-1.

Alan was born in Portland, Oregon in 1962,^[1] and began his career in radio at KRKO in Everett, Washington.^[2] After stints at Seattle's KYYX and KJR, Alan came to prominence as the afternoon drive time DJ at the leading New York Top 40 radio station Z-100 in the '80s. However, Z-100star DJ Scott Shannon was a fixture in the morning shift, blocking any possibility of Alan graduating to that slot.

In 1989, after a successful stint in New York City, Alan was lured to leading Los Angeles Top 40 station 102.7 KIIS-FM. Alan's "high energy" afternoon show was again very successful in this market. In fact, by 1991, Alan's ratings had surpassed those of nationally-syndicated KIIS-FM morning host Rick Dees.^[3] Alan pressed the KIIS-FM management for a promotion to the breakfast shift, but the station refused, according to Alan, because Dees was tied to a long-term contract.^[4] This impasse led to Alan being fired from KIIS-FM in October 1991, with management citing philosophical differences over the direction of his show.^[5]

After a stint in San Diego, and a brief return to KIIS-FM in 1996, Alan began a live Internet radio broadcast. He is currently heard on the Sirius Satellite Radio Network '70s on 7 channel.

References

1. ^ "KIIS-off was his Q to come here." The San Diego Union-Tribune. Mar 26, 1992.
2. ^ The Radio Genius Interview: Magic Matt Alan! http://www.radiogeniushowprep.com/printable_interviews.htm
3. ^ "KIIS deejay Matthew Sherer runs his 2-6pm show like a high-energy crazed morning program." Los Angeles Times. May 8, 1991. Part F - Pg 1
4. ^ "KIIS DJ Magic Matt Does a Vanishing Act." Los Angeles Times. October 26, 1991. Part F - Pg 3
5. ^ "KIIS DJ Magic Matt Does a Vanishing Act." Los Angeles Times. October 26, 1991. Part F - Pg 3

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Name	Alan, Magic Matt
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Date of birth	1962
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