- Dwayne Flinchum
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Dwayne Flinchum 
Born August 1, 1961 Occupation Brand Identity, Marketing expert Website iridiumgroup.com Dwayne Flinchum (Born August 1, 1961) is an American brand identity consultant, marketer, writer, artist and visual communicator.
Contents
Career
He began work his career 1984 in New York City as a magazine designer and worked later as an art director for Omni magazine. Flinchum's design contributions led the publication to mass audience success in the late 1980s and early 1990s. In 1994, he founded his creative agency, Flinchum Inc., and continued to serve as a design consultant to magazine publishing companies and associations across the U.S., while working mostly in alliance with strategic media consultants Netburn McGill, Inc. In 2000, Flinchum Inc. became IridiumGroup, as the firm repositioned to serve corporate and nonprofit clients with brand identity development and strategic creative solutions. Flinchum's work, and the work of his firm is known for a classic, minimal, timeless approach to brands and marketing initiatives. IridiumGroup As President of IridiumGroup, he continues to serve as a strategic manager for all client engagements. A pragmatist, Flinchum has worked to create brands and marketing products that serve a utilitarian, practical purpose and achieve tangible results, all while delivering artful, beautiful solutions that engage and inspire.
Brands and flagship marketing initiatives developed by IridiumGroup include: American Red Cross, The Nature Conservancy, Reed Elsevier, Lutheran Services in America, Cushman & Wakefield, United Nations Federal Credit Union, ESPN, Sports Illustrated, Reuters, Rockefeller Foundation, TIAA-CREF, Cowen Group, and Children’s Hospital.
Awards and honors
Flinchum has earned many honors and recognitions throughout his career. These include awards from The New York Art Directors Club, Society of Publication Designers, Society of Illustrators, Graphis, Communication Arts, Print, How, GD USA, Creativity, ARC, MarComm, Astrid, and IABC. His work has been featured in various magazines and books, and he has judged many competitions throughout his career. In 2005 he was honored with Virginia Tech’s Distinguished Alumni Award for Career Achievement. Kol 01:22, 6 April 2011 (UTC)
Quotations
Flinchum believes and has stated, “The world today is so full of visual noise and clutter that, more than ever before, it is important to apply restraint as an important principle of design — to dispose of any capricious element that does not serve a strategic or artful expression of the brand. Because of technology and new channels of communication, consumers are far more media- and marketing-savvy; they understand and want excellence and sophistication in the design of their products and advertising. There is no such thing as a visually unsophisticated “B-level” consumer, and no need therefore to design for one. Successful brands recognize this, and keep their messages consistent, simple and clear, all while remaining distinctive and true to their values.”
Blog
Blog about his experiences in brand identity, marketing and media
External links
Categories:- BLP articles proposed for deletion
- BLP articles proposed for deletion by days left
- American designers
- American businesspeople
- Living people
- 1961 births
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