- Daniel Hechter Paris
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Daniel Hechter Paris File:Hechter.jpg Type Limited Company Industry Fashion Founded 1962 Headquarters Miltenberg, Germany Products High fashion, clothing and fashion accessories, shoes and consumer goods Revenue € 210 million (2009)[1] Website http://www.danielhechter.com Daniel Hechter Paris is a French fashion and lifestyle brand with 45 licensees worldwide. Besides men's and women's wear, accessories, and consumer goods are parts of the brand's range. Since 1998, the former licensee - Otto Aurach ltd., headquartered in Miltenberg (Germany) - owns the rights for the trademark.
Contents
History
In 1962, the French fashion Designer Daniel Hechter published his first Women's collection, with which he wanted to make high fashion suitable for everyday life. Three years later, he added a children's line and completed the fashion range with the men's line in 1968. These collections made him become popular as the inventor of ready- to - wear or Prêt-à-porter fashion[1]. After a few years, these initial collections were expanded to the segment of sports, relaxation, and leisure wear; later on, the brand has been expanded into neighbouring product fields. Eyewear, perfume, pens, and consumer goods marked the beginning of this brand extension, after a few years, watches and leather goods joined the product range. The most significant license of Daniel Hechter Paris is thus the one for shoes: Among the accessoiries, it generates the biggest turnover[1]. The licensee for this segment is the German shoe manufacturer Erich Rohde ltd..
In 1998, a change of ownership has been conducted when the former licensee Otto Aurach ltd., headquartered in the German town of Miltenberg, got the rights of the trademark. It restructured and modified the brand to advance its international development and further broadened the product range: The latest licenses have been allocated for umbrellas and cufflinks.
Figures and Positioning
The biggest part of the annual turnover is generated by the fashion segments, about 90%. Thereby, men's wear is clearly superior to women's wear: 80% of the fashion revenue go back to men's garments, 20% are generated by the female equivalent. The remaining 10% of the total annual turnover result from the sellings of the different accessories, among which shoes are the most significant segment[1]. The most significant market for the brand is Europe, followed by Africa and Asia.
In its company presentation, Daniel Hechter Paris describes itself as a lifestyle brand for dynamic, sophisticated, and trendy people which sees its purpose in integrating high fashion into daily life. The brand is available in about 2.000 points of sale worldwide, among them 380 Monolabel- Stores. Every year, two collections are published in every segment.
License brands
- Daniel Hechter women’s wear
- Daniel Hechter men’s wear
- Daniel Hechter sport
- Daniel Hechter lingerie night & day
- Daniel Hechter shoes
- Daniel Hechter home accessories
- Daniel Hechter leather accessories
- Daniel Hechter writing accessories
- Daniel Hechter jewellery
References
- ^ a b c d "Annual Report 2009". Daniel Hechter. http://www.daniel-hechter.com/content/DH_VALUES_EN.pdf. Retrieved 21 November 2010.
Categories:- French brands
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