Dads and Daughters

Dads and Daughters

Dads and Daughters is a lobbying group that seeks to remove media stereotypes that negatively typecast fathers and girls. In 1999, Joe Kelly and Michael Kieschnick founded the group, which has since attracted 2,000 members.[1] In 2004, Dads and Daughters lobbied Verizon Communications to remove an advertisement depicting a computer-illiterate father being reproved by his precocious daughter and scolding wife. Concerning the advertisement, Kelly said, "It's reflective of some deeply entrenched cultural attitudes -- that fathers are second-class parents. . . . To operate from the assumption that dad is a dolt is harmful to fathers, harmful to children, and harmful to mothers."[2]

References

  1. ^ http://www.time.com/time/magazine/article/0,9171,235415,00.html
  2. ^ http://www.boston.com/business/technology/articles/2004/11/10/verizons_dim_dad_ad_for_dsl_ignites_a_protest/

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