Directorate of Advertising and Visual Publicity

Directorate of Advertising and Visual Publicity

The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India including public sector undertakings and autonomous bodies. At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces. When the war ended, this consortium was converted into its present form. IT came into being in 1955.IT has its headquarters and regional offices in DELHI and Regional offices in Bangalore and Guwahati. Its work is further facilitated by two regional distribution centres at KOLKATA and CHENNAI. The DIRECTORATE includes an Exhibition Wing, Mass Mailing Wing, Outdoor Publicity Wing, Research Wing, Distribution Wing and Language Wing in addition to the Audio Visual Publicity Cell.

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