D-A-S-H

D-A-S-H

Type	Fashion Boutique
Founder(s)	Kourtney Mary Kardashian Kim Noel Kardashian Khloé Kardashian Odom
Headquarters	Calabasas, California, United States
Number of locations	Calabasas, CA Miami Beach, FL SoHo, NY
Services	Clothing Store
Owner(s)	Kourtney Kardashian Kim Kardashian Khloé Kardashian

D-A-S-H is a boutique chain predominantly for women. The Kardashian sisters Kourtney Kardashian, Kim Kardashian and Khloé Kardashian Odom own and operate the boutique which sells both clothing and accessories.

About the Boutique

The original D-A-S-H store opened in 2006^[1] in Calabasas, California.

D-A-S-H Miami was opened on May 20, 2009. Kourtney announced on her website (www.shopsekushi.com) that in addition to regular D-A-S-H merchandise, bathing suits and Miami night wear would be available for purchase. The stores have appeared on Keeping Up with the Kardashians, Kourtney and Khloé Take Miami and Kourtney and Kim Take New York. .^[2]

On November 3, 2010, Kourtney, Kim and Khloe opened a third D-A-S-H store in the SoHo district of New York City.^[3]

Although all three sisters co-own D-A-S-H, Kim Kardashian was not completely involved with D-A-S-H Miami and Khloè Kardashian Odom was not involved with D-A-S-H New York. D-A-S-H is also the middle name of Kourtney Kardashian's son, Mason Dash Disick.

Merchandise

D-A-S-H sells bras, clothing and accessories from a variety of celebrity labels. Bestsellers of the boutique are dresses from brands such as Whitney Eve, La Rok, Mason, 6126 Collection by Lindsay Lohan, Naven and D’Amore, as well as swimwear from Beach Bunny, Vix and local label Alexis. Besides swimwear and dresses, D-A-S-H is well known for its Junk Food T-Shirts. D-A-S-H also has their own brand of scented candles and water bottles.^[4]

References

1. ^ "Dash Boutique MANTA Company Profile". MANTA.com. http://www.manta.com/c/mmnyq25/dash-boutique. Retrieved 13 December 2010. 
2. ^ "Kourtney And Khloe Kardashian Open New Dash Boutique In Miami". ThaIndian.com. August 17, 2009. http://www.thaindian.com/newsportal/entertainment/kourtney-and-khloe-kardashian-open-new-dash-boutique-in-miami_100233613.html. Retrieved 13 December 2010. 
3. ^ Wilson, Eric (November 17, 2010). "Kim Kardashian, Inc.". New York Times. http://www.nytimes.com/2010/11/18/fashion/18KIM.html?_r=1&pagewanted=all. Retrieved 13 December 2010. 
4. ^ Vazquez, Annie. "Boutique of the week: D-A-S-H Miami". Miami.com. http://www.miami.com/boutique-of-the-week-dash-miami-article. Retrieved 13 December 2010.