Cricket Lee

Cricket Lee (Born Decatur, Alabama, March 17, 1953) is a serial entrepreneur, inventor and product launch specialist who began a massive undertaking to create a single measure of fitting for women's apparel. The fit system branded Fitlogic is an inside brand and is designed to exist as an operating system inside any fashion brand that can hold the new standard.

This standard is designed to include size and body type and is world patent issued or pending. Cricket has gained national recognition in 2006 and 2011 by the New York Times and in 2008 byThe Wall Street Journal, among other credible sources.

Fitlogic is a licensed technology that includes patterns, grade rules (pattern system for sizing), certification standards and mandatory co-branding on apparel product packaging.

The technology was developed over a nine year period, beginning in 2002, and was tested in all retail channels during the years of 2005 through 2008. Tests included major stores, online, on television and designer boutiques. All tests were held in the USA.

Career Highlights

During her career, Cricket has created marketing campaigns for British Airways, PriceWaterhouseCoopers, JCPenney, Sara Lee Corporation (Hanes, Bali), Haggar Clothing Company, Warner Brothers and others. She was the first to create and pitch the concept of putting fitness programs into infomercials with Susan Powter. She oversaw the marketing of Multiples by Sandra Garrett, which grossed over $240,000,000 in retail sales in late 1980s.

Cricket also created new product concepts and raised financing monies for several of her own products. She co-created the first ever all natural bath, hair and skin care 15 years before it was relevant called Earth Preserv, she invented pet jewelry with the mentorship of Stanley Marcus, and ultimately launched the product exclusively for Saks Fifth Avenue. She packaged and financed an apparel line with a focus on style by body type for Mary Duffy, the director of special sizes for Ford Models.

Cricket holds world patents and 72 awards for creative excellence in advertising including a National Addy Award.

External links

[1]

[2]

[3]

[4]

[5]

[6]

---

References

Warner, Melanie (31 March 2006), "A woman, full of hope, in the dressing room", The New York Times (New York, USA), http://www.nytimes.com/2006/03/31/business/31test.html?pagewanted=print 

Zimmerman, Ann (17 March 2008), "Cricket Lee takes on the fashion industry", The Wall Street Journal (New York, USA): R1-R4, http://online.wsj.com/article/SB120526696495628087.html 

Persondata
Name	Lee, Cricket
Alternative names
Short description
Date of birth	March 17, 1953
Place of birth
Date of death
Place of death