Cory Howerton

Cory J. Howerton has spent his entire professional career guiding revenue generating departments of professional sports organizations, specializing in corporate partnerships that drive traffic and crowd building programs.

In May 2011, Howerton was named the President of the Arena Football Leagues Georgia Force. In this role, Howerton is responsible for all business activities of the club, including ticket and sponsorship sales, game operations, media relations and community relations.

Prior to joining the Force Howerton served as the COO/GM for the Cleveland Gladiators of the AFL. As the leader of the Glads executive management team, Howerton oversaw all sales platforms including all team ticket sales and operations as well as sponsorship development, sales and service.

Prior to joining the Gladiators, Howerton served as Vice President and Chief Marketing Officer of the Quad Cities River Bandits, the Midwest League class A affiliate of the St. Louis Cardinals.

Under Howerton's direction, the River Bandits led the country in percent growth in attendance (56%), as well as maintaining a sponsorship renewal rate of 97%. In addition, Howerton developed award winning marketing campaigns ("You Gotta See The Show", and "Who Wants More?").

During Howertons' tenure as VP/CMO, the River Bandits won a number of awards including;

Quad City Times, "Best Family Entertainment";

- Veeckie Award for best promotion "Tattoo Night";

- Ballpark Digest, "Best Overall Marketing Campaign," including print and electronic media content.

- MiLB, "Best In Game Promotion."

- Ballpark Digest, "Best Re-branding."

- Ballpark Digest, "Best radio campaign."

- Ballpark Digest Finalist, "Organization of the year."

Howerton has also served in sales management capacities with the Seattle SuperSonics and Storm, the Minnesota Twins and the Western Hockey League's Portland Winterhawks.

In addition to his duties with the Force, Howerton is the chairman of Endeavor Sports and Entertainment, a company he founded in 2009 to serve the growing needs of specialty corporate driven partnerships within the sports industry.

Specialties:

Howerton sits on the board of directors of the Autism Association, and the American Cancer Society. He is very active in raising funds and generating awareness for autism, and is a parent of two boys who are on the Autism Spectrum.

A sought after speaker on a variety of topics, including sports team management and marketing, autism awareness sales management, and guest (customer) relations, Howerton books approximately 100 speaking engagements each year.

Howerton and his wife Melinda are the parents of five children, Sarah, Chandler, Alyssa, Spencer and Kadence and they reside in Atlanta.

External links

• QC Times
• Public Relations
• QC Times
• MILB
• MILB 2
• Dispatch-Argus
• Attendance increase QC TIMES
• Reinventing the River Bandits
• Bandits Staff an All Star Team
• Re development of team concessions
• Bad Economy Won't Slow Bandits
• QC Business Journal
• Cleveland Plain Dealer

Persondata
Name	Howerton, Cory
Alternative names
Short description	Sports Marketing Professional
Date of birth	December 24, 1973
Place of birth	Walnut Creek, CA
Date of death
Place of death