- Cholula Hot Sauce
-
Cholula Hot Sauce 
Type Hot sauce Country Chapala, Jalisco, Mexico Website Cholula.com Cholula Hot Sauce Heat Hot (SR: 3,600) Cholula hot sauce is a brand of chili-based hot sauce, manufactured in Chapala, Jalisco, Mexico, and licensed by Tequila Cuervo La Rojeña, S.A. de C.V.. The product is packaged with an iconic round wooden cap in various colors. Four varieties of Cholula are widely marketed in North America as of June 2010, including Original, Chipotle, Chili Garlic and Chili Lime.[1]
Contents
Brand name
The hot sauce is named after the 2,500-year-old city of Cholula, Puebla, the oldest still-inhabited city in Mexico. The name "Cholula" is derived from the Nahuatl toponym Chollollan, meaning "the place of the retreat."
History
Prior to its acquisition, Cholula was produced for three generations in Chapala, Jalisco, used primarily as an ingredient in sangrita. Following expansion across the Mexican market, Cholula was first introduced to the United States in Austin, Texas in 1989.[2] During the 1990s, Cholula achieved distribution in supermarket chains throughout the American Southwest and is currently available nationwide, as well as in many Canadian supermarkets.[3] The product is most frequently retailed in 5-ounce glass bottles, although the original flavor is also available in 2-ounce and 12-ounce glass bottles, as well as 64-ounce plastic bottle, and 7-gram single-use condiment packets.
Cholula has attempted a number of brand extensions. In 1999, a Cholula picante sauce was tested in Denver, Colorado and quickly removed from the market.[2] Cholula's line of dry seasonings, including Original, Chili Lime and Chili Roast Garlic, was discontinued in 2009.
Marketing
Cholula is marketed in the United States as The Flavorful Fire, sponsoring a variety of professional sporting venues and competitions. Cholula is served as the "Official Hot Sauce" in concessions at motorsports events including the Toyota Grand Prix of Long Beach and Coca-Cola 600.[4][5] Cholula has sponsored collegiate football and tailgating promotions at the Rose Bowl, Sun Devil Stadium and Huskies Stadium.[6] The brand is also well established as a wintersports sponsor, partnering with snowboarding competitions including the Cholula Triple Air Show.[7]
In March 2007, Cholula partnered with national pizza chain Papa John's, offering complimentary hot sauce packets with every order.[8]
In June 2010, Cholula launched a print advertisement campaign designed by JWT Singapore under the slogan "Rescue Food." [9]
On the television show The Franchise Brian Wilson, closing pitcher for San Francisco Giants named Cholula as one of the best sauces.
Ingredients
Cholula sauce blends pequin peppers, arbol peppers and spices. The ingredient list on the product's packaging is: Water, peppers (arbol and piquin), salt, vinegar, spices and xanthan gum.
Nutrition information
Nutrition facts at 5g (1 tsp): calories 0.0, protein 0.0 g, total carbohydrate 0.0 g, total fat 0.0 g, sodium 85 mg.
See also
- Scoville heat scale
- List of hot sauces
References
- ^ "Cholula Hot Sauce - The Flavorful Fire". Jose Cuervo S.A. de C.V.. http://www.cholula.com/#/home. Retrieved June 10, 2010.
- ^ a b Poole, Claire (February 2000). "Watch Out Tabasco - Brief Article". Latin Trade (from FindArticles.com). http://findarticles.com/p/articles/mi_m0BEK/is_2_8/ai_59328316. Retrieved June 10, 2010.
- ^ "Cholula Hot Sauce - Store List". Jose Cuervo S.A. de C.V.. http://www.cholula.com/#/store_list. Retrieved June 10, 2010.
- ^ "Cholula Hot Sauce to Turn Up the Heat at Toyota Grand Prix of Long Beach". Paddocktalk.com. March 4, 2010. http://paddocktalk.com/news/html/modules.php?op=modload&name=News&file=article&sid=129700. Retrieved June 10, 2010.
- ^ "Cholula Hot Sauce - Motorsports". Jose Cuervo S.A. de C.V.. http://www.cholula.com/#/comm_motorsports. Retrieved June 10, 2010.
- ^ "Cholula Hot Sauce - Community Football". Jose Cuervo S.A. de C.V.. http://www.cholula.com/#/store_list. Retrieved June 10, 2010.
- ^ Gavelda, Ben (January 7, 2009). "Cholula Triple Air Show Spices Up Mountain Hight". Transworld Snowboarding. http://snowboarding.transworld.net/1000085588/news/cholula-triple-air-show-spices-up-mountain-high. Retrieved June 10, 2010.
- ^ "Papa John's Continues to Spice Things Up with Cholula Hot Sauce Partnership". Papa John's International, Inc.. http://ir.papajohns.com/releasedetail.cfm?ReleaseID=404799. Retrieved June 10, 2010.
- ^ "Spicy Sauce Heroes - Let Cholula Hot Sauce Save Your Food (GALLERY)". Trendhunter Magazine. http://www.trendhunter.com/trends/cholula-hot-sauce. Retrieved June 10, 2010.
External links
Categories:- Hot sauces
- Brand name condiments
- Mexican sauces
Wikimedia Foundation. 2010.
