Colors (TV channel)

Colors (TV channel)
This article is about the Indian TV channel. For the American TV network, see Colours TV.
Colors TV
Colors TV channel logo.png
Launched July 21, 2008
Owned by Viacom 18
Picture format 4:3 (576i, SDTV)
Country India
Headquarters Mumbai
Sister channel(s) MTV India, Nick India, VH1 India, Studio 18
Website colorstv.in
colorstv.in/uk
aapkacolors.com
Availability
Satellite
Airtel digital TV Channel 114
Tata Sky Channel 123
Dish TV Channel 111
Dish Network Channel 651
Sky Channel 829
Cable
Hathway Digital Cable Channel 3
SCV Channel 545
StarHub TV Channel 128
Virgin Media Channel 826
IPTV
now TV Channel 780

Colors, (Hindi: कलर्स) known as Aapka Colors in the U.S., is a Hindi language Indian general entertainment channel based in Mumbai,[1] part of the Viacom 18 family, which was launched on July 21, 2008.[2] The channel got a huge popularity just after its launch with Fear Factor: Khatron Ke Khiladi with a Bollywood actor Akshay Kumar and due to its successful ratings, it received a top position among other Hindi general entertainment channels for a little while, such as Zee TV, Sony TV, STAR Plus, and Sahara One. The network has successfully completed its 1st year.

Currently, the channel is featuring a number of successful shows, such as Bigg Boss, Balika Vadhu, Uttaran, Na Aana Is Des Laado, and Laagi Tujhse Lagan. The channels' most popular show, Balika Vadhu has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch.[3]

On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka Colors (Respectfully your Colors) because of a clash with Colours TV.[4] Amitabh Bachchan served as brand ambassador for the UK and USA launches.[5]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[6] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the VIEWASIA subscription package.[7][8] EPG tests began on 4 January 2010 using the 9XM stream, followed by Colors' own video and audio on 8 January.[9][10] Initially the channel was available free-to-air and then subsequently was added to the VIEWASIA package on 19 April 2010.[11] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[12]

Shows

Main article: List of programs broadcast by Colors

References

  1. ^ "Contact Us - Colors, Viacom 18". Colorstv.in. http://colorstv.in/page/contact-us. Retrieved 2010-07-17. 
  2. ^ "Viacom 18's Colours to launch on 21 July; unveils programming". Business of Cinema. 2008. http://businessofcinema.com/news.php?newsid=8948. 
  3. ^ "Balika Vadhu – Kachchi Umar Ke Pakke Rishte becomes No.1 Show". World of Timepass. 2008. http://worldoftimepass.com/general/balika-vadhu-%E2%80%93-kachchi-umar-ke-pakke-rishte-becomes-no1-show/. 
  4. ^ "Colors to launch on U.S.' Dish Network; UK next". Biz Asia. 2009-12-03. http://media247.co.uk/bizasia/newsarchive/2009/12/colors_to_launc.php. 
  5. ^ "Colors ropes in Big B to endorse UK/USA launch". Biz Asia. 2010-01-14. http://media247.co.uk/bizasia/newsarchive/2010/01/colors_ropes_in.php. 
  6. ^ "Colors to launch on Monday on Sky Digital". Biz Asia. 2010-01-19. http://media247.co.uk/bizasia/newsarchive/2010/01/colors_to_launc_1.php. 
  7. ^ "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 2009-12-09. http://media247.co.uk/bizasia/newsarchive/2009/12/exclusive_color.php. 
  8. ^ "EXCLUSIVE: Colors joins VIEWASIA package". Biz Asia. 2010-01-05. http://media247.co.uk/bizasia/newsarchive/2010/01/exclusive_color_1.php. 
  9. ^ "Colors begins EPG data testing ahead of launch". Biz Asia. 2010-01-04. http://media247.co.uk/bizasia/newsarchive/2010/01/colors_begins_e.php. 
  10. ^ "Colors begins UK video and audio testing". Biz Asia. 2010-01-08. http://media247.co.uk/bizasia/newsarchive/2010/01/colors_begins_u.php. 
  11. ^ "EXCLUSIVE: Date confirmed for Colors encryption". Biz Asia. 2010-04-07. http://media247.co.uk/bizasia/newsarchive/2010/04/exclusive_date.php. 
  12. ^ "Colors & Sunrise Radio launch on Virgin Media". Biz Asia. 2011-03-29. http://media247.co.uk/bizasia/newsarchive/2011/03/colors_sunrise.php. 

External links

v · Balika Vadhu • Hamari Saas Leela • Havan • Laagi Tujhse Lagan • Na Aana Is Des Laado • Parichay • Phulwa • Sasural Simar Ka • Uttaran
Historical
Veer Shivaji
Reality
Badmash Company • Bigg Boss 5

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