Colgate Wisp

Colgate Wisp is a single use mini toothbrush that was introduced by Colgate-Palmolive Company in March of 2009. The Wisp mini brush is approximately 3.5 inches.

Composition

The active ingredients as listed on Wisp packs are caprylic/capric triglyceride, flavor, gelatin, sorbitol, and sucralose. The peppermint flavor contains FD&C blue no. 1. The spearmint flavor contains FD&C green no. 3. The cinnamint flavor contains FD&C red no. 40.

Variants

There are currently four Wisp variants:

Peppermint
Spearmint
Cinnamint
Coolmint

Marketing Campaign

The 2009 campaign focus for Colgate Wisp is based around the slogan “Don’t get caught without it.” The product promise is “Just brushed clean. Anytime, anywhere.”^[1] Currently, Colgate is running a “Be the Face of Wisp” contest.

References

1. ^ http://www.colgatewisp.com/wisp/HomePage?cid=ppc_gg_nb_stan_Sitelinks_Exact_wisp