Colgate Wisp

Colgate Wisp

Colgate Wisp is a single use mini toothbrush that was introduced by Colgate-Palmolive Company in March of 2009. The Wisp mini brush is approximately 3.5 inches.

Contents

Composition

The active ingredients as listed on Wisp packs are caprylic/capric triglyceride, flavor, gelatin, sorbitol, and sucralose. The peppermint flavor contains FD&C blue no. 1. The spearmint flavor contains FD&C green no. 3. The cinnamint flavor contains FD&C red no. 40.


Variants

There are currently four Wisp variants:

Peppermint
Spearmint
Cinnamint
Coolmint

Marketing Campaign

The 2009 campaign focus for Colgate Wisp is based around the sloganDont get caught without it.” The product promise isJust brushed clean. Anytime, anywhere.”[1] Currently, Colgate is running aBe the Face of Wispcontest.

References

  1. ^ http://www.colgatewisp.com/wisp/HomePage?cid=ppc_gg_nb_stan_Sitelinks_Exact_wisp

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