Cliché Magazine

Cliché Magazine

editor-in-chief	Jeremy Fall
Categories	Fashion, music, culture, entertainment
Frequency	monthly
Circulation	600,000+
First issue	2009
Country	United States
Language	English
Website	http://www.clichemag.com

Cliché Magazine is a digital magazine, based in Los Angeles, that covers such topics as fashion, music, culture, and entertainment. The publication is released monthly, in virtual formats only.

Basic information

The magazine was founded by editor in chief Jeremy Fall, and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer.^[1] According to Fall, the magazine reached 1 million unique views in December of 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.^[2][1] Head photographer Dirk Mai produces cover editorials, as well as other exclusive content for the magazine.^[3][4]

Print is Dead campaign/environmental efforts

In December of 2009, the magazine released its "Print is Dead, Get Over It" campaign.^[5] In line with its eco-friendly mission, and in light of the online publication boom, Cliché does not offer print issues.^[4][6] In addition to its website, Cliché is also available as an iPhone and iPod touch application.^[7]

Furthermore, its August 2009 issue – titled "The Green Issue" – focused on providing environmental conservation tips, as well as highlighting eco-friendly brands such as Tom's Shoes.^[8]

Other brands

In addition to the magazine, Cliché runs the blog Hello Kitsch, which is presented in a daily format and includes additional, more personal content between issues.^[9][10] Cliché TV, its video project, releases exclusive webisodes and acoustic performance footage.^[11][12][4]

Cover models

Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,^[13][14] Mandy Jiroux,^[15] Tiesto,^[16] fashion designer Jeffrey Sebelia,^[9][17][18] Adam Young of Owl City,^[19] and alternative band The Maine.^[20]

References

1. ^ ^{a b} "WeTheUrban". WeTheUrban. http://www.wetheurban.com/post/4191246253/wetheurban-interview-cliche-magazines-jeremy-fall. Retrieved October 21, 2011. 
2. ^ "Catching Up with the Editor-In-Chief of Cliché Magazine | Fidoo Stream". Stream.fidoo.com. http://stream.fidoo.com/interviews/catching-up-with-the-eic-of-cliche-magazine/. Retrieved October 21, 2011. 
3. ^ http://minxmen.onsugar.com/Dirk-Mai-Fashion-Photographer-Rise-3166745
4. ^ ^{a b c} "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. http://fashionindie.com/the-man-behind-the-mag-jeremy-fall-editor-in-chief-of-cliche-magazine/. Retrieved October 21, 2011. 
5. ^ [1]^{[dead link]}
6. ^ "Maintenance Mode". Your Daily Thread. http://yourdailythread.com/2009/07/21/cliche-magazine/. Retrieved October 21, 2011. 
7. ^ Steve Smith. "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. http://www.minonline.com/news/12465.html. Retrieved October 21, 2011. 
8. ^ [2]^{[dead link]}
9. ^ ^{a b} "FIRST LOOK: Cliché Magazine’s “Behind The Scenes” Issue". FashionIndie. October 30, 2009. http://fashionindie.com/first-look-cliche-magazines-behind-the-scenes-issue/. Retrieved October 21, 2011. 
10. ^ "Secretdir.com". Hellokitsch.com. http://www.hellokitsch.com. Retrieved October 21, 2011. 
11. ^ [3]^{[dead link]}
12. ^ "TV | Cliché Magazine – A digital publication about fashion, music, social media and more!". Clichemag.com. http://www.clichemag.com/tv/. Retrieved October 21, 2011. 
13. ^ "Former Paris BFF Finally Talks About Split – Celebs News". Starzlife.com. http://www.starzlife.com/20090717/former-paris-bff-finally-talks-about-split/. Retrieved October 21, 2011. 
14. ^ [4]^{[dead link]}
15. ^ [5]^{[dead link]}
16. ^ [6]^{[dead link]}
17. ^ "Secretdir.com". Hellokitsch.com. http://www.hellokitsch.com/?p=676. Retrieved October 21, 2011. 
18. ^ "Secretdir.com". Hellokitsch.com. http://www.hellokitsch.com/?p=657. Retrieved October 21, 2011. 
19. ^ [7]^{[dead link]}
20. ^ [8]^{[dead link]}

External links

• Cliché Magazine's Official Website
• Hello Kitsch
• Cliché TV