- Classmate Stationery
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Classmate Stationery Industry Consumer goods Key people Chand Das, CEO, ITC's education and stationery products business (ESPB) Products Variety of Consumer goods - Notebooks, Pens, Pencils, Math Instruments, Erasers & Sharpeners Website Classmate Classmate is an Indian brand of student stationery products. ITC Limited launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes.[1] Classmate has 900 distributors who make the products available in over 70,000 outlets in India.[2] Classmate, brought in earnings of Rs 40 crore (Rs 400 million) in 2005-06.[3]
Contents
Products
Classmate manufactures notebooks, pens, pencils, mechanical pencils and Geometry Boxes.
Notebooks
Classmate Notebook brand has a product range of more than 300 variants is custom made to take care of varying needs in notebooks, long books, practical books, drawing books & reminder pads segments.[2] ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside.[4] The Classmate Notebook range builds in regional preferences and caters to the requirements of All India & State Education Boards.
Pens
ITC forayed into the pen industry with the launch of Classmate pens across markets offering the consumer stylish and attractive designs.[2]
Pencils
Classmate HB Jet Black Pencils mark the entry of Classmate into the pencils category.[2]
Mechanical Pencils
Classmate Mechanical Pencils are pencils intended for sharp, precise writing and drawing, specially used for precise drawings in subjects like math’s and engineering.
Math Instruments
Classmate Invento & Classmate Victor are part of the range of Geometry Boxes.[5] "Invento" is positioned as a more premium product carrying interesting trivia and other useful information about the subject, "Victor" provides tinted plastic instruments that make it easier for beginners.
Initiatives
Classmate Ideas for India challenge
Classmate, has launched a programme called Classmate Ideas for India challenge. The programme would be a part of the company's centenary initiative.[6] The nation-wide programme would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200 colleges across the country.[7] The CII-ITC Centre of Excellence for Sustainable Development, WWF-India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are the programme partners for the event.[8] The programme would encourage the finalists with an internship with relevant programme partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one week international study tour.[9][10]
Brand Ambassadors: Yuvraj Singh, Soha Ali Khan
Classmate, ITC's education and stationery products brand, has signed Yuvraj Singh and Soha Ali Khan as brand ambassadors for its range of products.[11]
Discussions
ITC Classmate, hosted a discussion on the subject titled Principal, Parents and Children: Building a Relationship of Mutuality.[12] The panelists agreed on the need for greater student involvement, in the choice of what they are taught, as well as the method of imparting education.
Corporate Social Responsibility
Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate Notebooks purchased, ITC contributes Re. 1 to its social development initiative that supports, among other projects, primary education.[3]
Classmate Young Authors Contest
The Classmate Young Author Contest 2004 (CYAC 2004) was initiated by ITC Ltd to provide a platform for budding writers among students to showcase their talent and an opportunity to develop it through interaction with some of the country's leading literary icons.[13]
References
- ^ "ITC, 100 years old and still adding muscles". Financial Chronicle. 2010-04-21. http://www.mydigitalfc.com/news/itc-100-years-old-and-still-adding-muscles-385.
- ^ a b c d "ITC targets the schoolbag". Business Standard. 2010-01-18. http://www.business-standard.com/india/news/itc-targetsschoolbag/382928/.
- ^ a b "How ITC's filling up schoolbags". rediff.com. 2006-04-12. http://www.rediff.com/money/2006/apr/12spec.htm.
- ^ "ITC to grow office stationery business on green plank". sify.com. 2009-08-07. http://sify.com/finance/itc-to-grow-office-stationery-business-on-green-plank-news-corporate-jihkt6jibjg.html.
- ^ "Yuvraj Singh and Soha Ali Khan come together to promote ITC's Classmate". afaqs. 2010-01-13. http://www.afaqs.com/news/story.html?sid=26023_Yuvraj+Singh+and+Soha+Ali+Khan+come+together+to+promote+ITCs+Classmate.
- ^ "ITC: Leading Multi-business conglomerate turns 100". The Economic Times. 2010-08-24. http://economictimes.indiatimes.com/news/news-by-industry/cons-products/tobacco/ITC-Leading-Multi-business-conglomerate-turns-100/articleshow/6423526.cms?curpg=2.
- ^ "ITC launches Classmate Ideas challenge". Business Line. 2010-08-23. http://www.thehindubusinessline.com/2010/08/24/stories/2010082451200200.htm.
- ^ "ITC announces Classmate Ideas for India Challenge". afaqs. 2010-09-15. http://www.afaqs.com/media/story.html?sid=28264_ITC+announces+Classmate+Ideas+for+India+Challenge.
- ^ "ITC’s Classmate announces Classmate Ideas for India Challenge". India Infoline. 2010-08-23. http://www.indiainfoline.com/Markets/News/ITCs-Classmate-announces-Classmate-Ideas-for-India-Challenge/4913283067.
- ^ "Ideas for India". Deccan Chronicle. 2010-09-07. http://www.deccanchronicle.com/tabloids/ideas-india-432.
- ^ "Yuvraj Singh, Soha Ali Khan ambassadors for ITC's stationery brand". Business Line. 2010-01-12. http://www.thehindubusinessline.com/2010/01/12/stories/2010011251881700.htm.
- ^ "Bridging the gap". The Telegraph. 2007-03-13. http://www.telegraphindia.com/1070313/asp/calcutta/story_7509444.asp.
- ^ "Eventus Integrated wins business worth Rs 10 crore". afaqs. 2004-10-25. http://www.afaqs.com/news/story.html?sid=10146_Eventus+Integrated+wins+business+worth+Rs+10+crore.
External links
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