- CitySocialising
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CitySocialising Industry Social media Founded London, England
January 1, 2007Founder(s) Sanchita Saha Headquarters London, England, United Kingdom Area served United Kingdom Website citysocialising.com CitySocialising is a subscription-based social networking website based in London and serving the United Kingdom. The website focuses on what it calls "Online2Offline", providing users a place to connect through common interests and events which lead to meeting new people offline.[1] The website has over 100,000 users.[2]
History & company
CitySocialising was founded in January 2007 by ex-BBC producer Sanchita Saha. The company was initially funded through with R&D support from The Prince's Trust.[1] In 2009 the company raised £260,000 in investments through the London Business Angels group. These funds went towards city expansions, marketing and platform developments. By 2010 they had brought in £300,000 in revenue.[3] In December 2010 CitySocialising secured £1 million in a Series A round which was led by PROfounders Capital. This investment would be used for product development, expansion, and staff recruitment development and product management.[1]
Localism & membership
Unlike many social networking websites, CitySocialising focuses on "Online2Offline". The concept promotes common interests and local event that will allow users to meet new people offline. As of 2010, CitySocialising reached 40[4] cities within the United Kingdom and has over 100,000 users[2]. The website hosts monthly group socials, hosted by community managers, in order to drive local expansion.[1] Community managers are volunteers who help to organize users social lives. In Cardiff, for example, there are 12 volunteers. Events vary from sports events to camping, book clubs and club nights out.[4]
The website is based around a user subscription model.[3] It is free to become a member, and users first social event through the website is free. After the first free event, members chose between membership levels: bronze and silver, depending on the level of activity they wish to participate in. Membership demographics vary from ages 18 to 99. Members are described as recent graduates, recently relocated individuals, empty nesters or newly single.[4]
References
- ^ a b c d Steve O'Hear (7 December 2010). "CitySocialising raises £1m in Series A round led by PROfounders Capital". TechCrunch. http://eu.techcrunch.com/2010/12/07/citysocialising-raises-1m-in-series-a-round-led-by-profounders-capital/. Retrieved 5 October 2011.
- ^ a b Rebecca (13 January 2011). "London-based CitySocialising raises £1m". Blog. Smarta. http://www.smarta.com/blog/2011/1/london-based-citysocialising-raises-1m. Retrieved 5 October 2011.
- ^ a b "CitySocialising raises £260,000 from London Business Angels investment". London Business Angels. 11 March 2009. http://www.lbangels.co.uk/news/citysocialising-raises-%C2%A3260000-london-business-angels-investment. Retrieved 5 October 2011.
- ^ a b c Cathy Owens (6 September 2011). "CitySocialising - the club which helps you make friends in Cardiff". South Wales Days Out. WalesOnline. http://www.walesonline.co.uk/showbiz-and-lifestyle/family-days-out/south-wales-days-out/2011/09/06/citysocialising-the-club-which-helps-you-make-friends-in-cardiff-91466-29367690/. Retrieved 5 October 2011.
Categories:- Companies established in 2007
- Social networking services
- Technology companies based in London
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