CityGrid Media

CityGrid Media

Type	Subsidiary of IAC/InterActiveCorp
Industry	Internet
Founded	West Hollywood, California, USA (2010)
Headquarters	West Hollywood, California, USA
Area served	United States
Key people	Jay Herratti, President
Products	Advertising
Parent	IAC/InterActiveCorp
Website	CityGrid Media

CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is headquartered in West Hollywood, California and is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).^[1]

History

Jay Herratti, CEO of Citysearch, said the company began developing CityGrid® in 2008, when it had three publisher partners. In June 2010, Citysearch launched CityGrid Media, a content and advertising network for local markets. The platform aggregates advertisers from company partners, enhances their listings' by adding Citysearch content and distributes it through a pay-per-performance ad engine to partner Web sites.^[2]

CityGrid Media is an online media company that connects web and mobile publishers with local businesses by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon.

Executive Staff

Jay Herratti CEO

Neil Salvage Executive Vice President, Advertising

Christophe Louvion Chief Technology Officer and Senior Vice President of Core Products

Rob Angel Senior Vice President, CityGrid

Kara Nortman Senior Vice President, Publishing

Seth Klein Chief Financial Officer

Dena Grablowsky Senior Vice President, Human Resources

Vivian Yang Senior Vice President & General Counsel

• Eric Peacock is the General Manager of Insider Pages, a place where people go to read and post reviews about the services that matter most to parents and homeowners such as doctors, dentists, contractors, veterinarians, pre-schools and more.^[3]
• Mani Dhillon is the General Manager of Urbanspoon, an online guide that allows users to find everything about local restaurants. Users can read user submitted recommendations and reviews as well as from critics.^[4]

For advertisers

CityGrid Media offers a range of products including Content-based Advertising that is distributed across their CityGrid® network, Search Engine Optimization, Search Engine Marketing, and High Impact Display Advertising. Advertisers are able to customize their CityGrid® place page through a pay-per-performance model which drives more clicks, calls, and customers.^[5]

For developers

CityGrid Media has APIs that give developers access to premium local content including user reviews, editorial content, merchant messages and more, across 75,000 neighborhoods nationwide. CityGrid Media offers Content by CityGrid® which provides a Places API, Offers API, and Reviews API. Places API provides functionality for information on local businesses, including search, detail, user content submission, and predictive text. Offers API provides coupons and special offers from businesses based on geographical location and category. Reviews API displays customer reviews based on listing IDs for certain geographic/category attributes.^[6] The APIs include more than 15 million local business listings, 3 million user reviews, and access to 500,000 local advertisers looking to reach people near their places of business.^[7] CityGrid Media also offers Ads by CityGrid® which provides Places that Pay API and Custom Ads API. Ads by CityGrid® allow you to get paid for displaying this rich, local content.^[8]

Notable developers on the platform

• Where
• City.com
• MyCityWay
• Local.com
• Yellow Pages
• Super Pages
• Judy’s Book
• Geodelic
• Buzzd
• Mapquest

For resellers

CityGrid Media private label reseller program was created for sales organizations that currently do not have an online advertising product or are looking to expand their local product offering.^[9] The reseller program provides tools, platform and systems to drive profit.

CBS Teams with CityGrid Media

In March 29, 2011, CBS Local Digital Media announced a partnership with CityGrid Media to distribute across a CityGrid® custom reseller program. The partnership will result in local businesses gaining broad exposure to millions of online and mobile consumers across the country. CBS Local Pages will provide businesses of all sizes the opportunity to be featured on CBS's two dozen co-branded television and radio websites in major markets across the country. Additionally, the listings will appear across hundreds of premier web sites and mobile apps through CityGrid®, the content and advertising network for local, including through leading search engines Google and Bing.^[10]

Other notable resellers

• Merchant Circle
• OrangeSoda
• Addly
• Ad Marketplace
• 4INFO

References

1. ^ "CityGrid Media". CrunchBase. 2010-06-02. http://www.crunchbase.com/company/citygrid-media. Retrieved 2010-11-04. 
2. ^ "Citysearch debuts local content, ad network". Direct Marketing News. 2010-02-01. http://www.dmnews.com/citysearch-debuts-local-content-ad-network/article/162875/. Retrieved 2010-02-01. 
3. ^ "Insider Pages". CrunchBase. 2008-07-03. http://www.crunchbase.com/company/insiderpages. Retrieved 2011-02-02. 
4. ^ "Urbanspoon". CrunchBase. 2009-04-29. http://www.crunchbase.com/company/urbanspoon. Retrieved 2011-02-02. 
5. ^ "CityGrid Media". http://www.citygridmedia.com/. 
6. ^ "CitySearch CityGrid API". ProgrammableWeb. http://www.programmableweb.com/api/citysearch-citygrid. 
7. ^ "Citysearch Unleashes CityGrid, A Massive Local Advertising And Content Network". TechCrunch. 2010-01-29. http://techcrunch.com/2010/01/29/citysearch-citygrid-local-advertising/. Retrieved 2010-01-29. 
8. ^ "CityGrid APIs". http://docs.citygridmedia.com/display/citygridv2/CityGrid+APIs. 
9. ^ "CityGrid Media Announces Private Label Reseller Program". PRNewswire. 2010-09-15. http://www.prnewswire.com/news-releases/citygrid-media-announces-private-label-reseller-program-102973684.html. Retrieved 2010-09-15. 
10. ^ "CBS Teams with CityGrid Media to Connect Local Advertisers with Consumers Across the Web". PRNewswire. 2011-03-29. http://www.prnewswire.com/news-releases/cbs-teams-with-citygrid-media-to-connect-local-advertisers-with-consumers-across-the-web-118831774.html. 

External links

• CityGrid Media