Infobox Company
foundation=California 1999
location=San Francisco, California
key_people=Marc Benioff
industry=On-demand software
revenue=profitUS$748.700 million (2008)
operating_income=profitUS$20.309 million (2008)
net_income=profitUS$18.356 million (2008)
homepage= []
footnotes=*Figures as of January 2008. [ [ Yahoo Finance News-Business] , 2008-05-08.] (nyse|CRM) is a vendor of Customer Relationship Management (CRM) solutions, which it delivers using the software as a service model.


Origins was founded in 1999 by former Oracle executive Marc Benioff. In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM. Initial investors in were Marc Benioff, Larry Ellison, Halsey Minor, Magdelana Yelsil and Igor Siller.

Current status is headquartered in San Francisco, California, with regional headquarters in Dublin (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, and San Mateo, California. has its services translated into 15 [ [ Translations in different languages.] ] different languages and currently has 43,600 [ [ Amount of customers.] ] customers and over 1,000,000 [ [ Dreamforce Europe 2008 ] ] subscribers.

Following the Federal takeover of Freddie Mac and Fannie Mae in September 2008, the S&P 500 removed the two mortgage giants after Wednesday, September 10, 2008, and added Fastenal and to the index, effective after Friday, September 12, 2008. [* [] ]


The following is a complete list of acquisitions by
*Sendia [] (April 2006) for US$15 million in cash [ [ Salesforce buy extends reach to mobile devices] , 2006-04-11] – now Mobile
*Kieden [ [ Salesforce for Google AdWords ] ] (August 2006) – now Salesforce for Google AdWords
*Kenlet [ [ Popular Stories - www ] ] (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange [ [ Popular Ideas - IdeaExchange ] ] and Dell IdeaStorm [ [ Popular Ideas - Dell IdeaStorm ] ] . Now relaunched as Salesforce Ideas.
*Koral (March 2007) – now Salesforce Content
*Instranet (August 2008) – now rebranded to Salesforce Knowledge

Security issues

In November 2007, a successful phishing attack compromised contact information on a number of customers, which was then used to send highly-targeted phishing emails to Salesforce users. [ [,1000000189,39290616,00.htm Zdnet UK's report on the breach.] ]

Products and Services

Customer Relationship Management's CRM solution is broken down into several applications: Sales, Service & Support, Partner Relationship Management, Marketing, Content, Ideas and Analytics. Platform's Platform-as-a-Service product is known as the Platform. The platform allows external developers to create add-on applications that integrate into the main Salesforce application and are hosted on's infrastructure.

These applications are built using Apex (a proprietary Java-like programming language for the Platform) and Visualforce (an XML-like syntax for building user interfaces in HTML, AJAX or Flex).


Launched in 2005, AppExchange is a directory of applications built for Salesforce by third-party developers which users can purchase and add to their Salesforce environment. As of September 2008, there are over 800+ [ [ Amount of Salesforce Applications] , 2009-06-20] applications available from over 450 ISVs.

Applications available via AppExchange include:


Salesforce users can customize their CRM application. In the system, there are tabs such as "Contacts", "Reports", and "Accounts". Each tab contains associated information. For example, "Contacts" has fields like First Name, Last Name, Email, etc.

Customization can be done on each tab, by adding user-defined custom fields. [ [ O'Reilly Network - An Introduction to's AppExchange ] ]

Web Services

In addition to the web interface, Salesforce offers a Web Services API that enables integration with other systems.


English, Dutch, Spanish, German, French, Japanese, Italian, Portuguese (Brazil), Korean, Russian, Simplified Chinese and Traditional Chinese.


Other technologies in use at are Resin Application Server, and the in-house technologies Apex (a Java-like programming language and programming platform) and S-controls (Salesforce widgets - these are predominantly based on JavaScript).

ee also

*Customer Relationship Management
*Software as a Service
*Web application


External links

* [ main website]
* [ Stock quote, Press Releases, Discussions, Events, Financials and Related Companies.]
* [ Initial security issue report.]
* [ Further report of how security was breached.]
* [ Zdnet's report on security issues.]
* [,1000000189,39290616,00.htm Immediate issues seen with salesforce disclosure.]

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